Intel CEO Ributan The chipmaker has named a new chief architect to build graphics processing units (GPUs), it said on Tuesday.

These chips are manufactured by NVIDIA and AMDpowering large language models, and demand is surging as companies race to build out artificial intelligence infrastructure and data centers.

Tan told the audience at the scene Cisco Artificial Intelligence Summit It will take “some convincing” to convince new executives to join the chipmaker. Tan did not reveal the names of the new employees.

The company’s stock price rose last year as investors became optimistic about the company’s prospects OEM businessbut the company mainly makes chips for itself.

Over the past few years, the struggling U.S. chipmaker has lagged behind major semiconductor players in building artificial intelligence data centers.

Earlier this month, production was in trouble and supply difficulties overshadowed chipmaker’s Quarterly results better than expected. Investors also want a clearer picture of its foundry unit’s key customers.

Last year, the company received a wave of huge investments. us governmentSoftBank and NVIDIA.