Viewing Extinction: Sub-$500 Computers in Danger, According to Report


Rising memory prices may lead PC makers to stop selling laptops and desktop computers below $500, according to a report from the research firm Gartner.

The same forces that could drive up smartphone prices will affect the PC market in 2028, according to the report, with a combined 130 percent surge in RAM and SSD storage costs pushing PC prices up 17 percent. Price increases, Gartner predicts, will lead people to hold onto computers longer than upgrade, making it harder for PC brands to absorb the costs.

“Ultimately, we expect the sub-$500 entry-level PC segment to disappear by 2028,” said Gartner senior director analyst Ranjit Atwal. In addition, price trends will slow the adoption of so-called AI PCswhich is designed to handle some artificial intelligence tasks on the device. Gartner says it will take until 2028 for AI PCs to make up 50 percent of the PC market.

Smartphone prices, the company predicts, will rise about 13 percent by 2028.

Budget PCs costing $500 or less are usually good for young students or for those who don’t use them for intensive tasks like video editing or gaming. These usually come in the form of laptops, desktops or tablet hybrids with touchscreens. Chromebooks, which run Google ChromeOS, are another type of computer that usually come at that low price.

Gartner’s report comes at a time when Apple is expected to introduce a budget MacBook model earlier this week, which could cost around $600. The company makes a desktop Mac Mini M4 model that starts at around $600, but the entry model can sometimes be found selling for around $500.





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