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On December 9, OpenAI released its artificial intelligence video generation model Sora in the United States and other countries.
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The UK is developing measures to regulate tech companies’ use of copyrighted content to train their artificial intelligence models.
The UK government launched a consultation on Tuesday aimed at increasing transparency between creative industries and artificial intelligence developers on how AI companies acquire intellectual property and use it for training purposes.
Some artists and publishers are unhappy with the way companies like OpenAI and Google freely scrape their content to train large language models—artificial intelligence models trained on vast amounts of data to generate human-like responses.
Large language models are the basic technology behind today’s generative artificial intelligence systems, including OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude.
last year, new york times File a lawsuit Microsoft OpenAI accuses the companies of infringing its copyrights and misusing intellectual property to train large language models.
In response, OpenAI disputed the New York Times’ allegations, saying that using open web data to train AI models should be considered “fair use” and that it offers rights holders the opportunity to “opt out.” Because it’s the right thing to do.” “
Separately, the image distribution platform Getty Images sued Stability AI, another British generative artificial intelligence company, accusing the company of scraping millions of images from its website without consent to train its Stable Diffusion AI model. Stability AI disputes the lawsuit, noting that the training and development of its models took place outside the UK
Proposals to be considered
First, the consultation will consider creating a copyright law exception for AI training used for commercial purposes, but still allowing rights holders to retain their rights so that they can control the use of their content.
Secondly, the consultation will propose recommended measures to help creators obtain permission and get paid by AI model makers to use their content, and to make it clear to AI developers what materials can be used to train their models.
The government says both the creative industries and technology companies need to do more to ensure that any rights retention and transparency standards and requirements are effective, accessible and widely adopted.
The government is also considering proposals that would require makers of AI models to be more transparent about the data sets that train their models and how they are obtained, so that rights holders can understand when and how their content is used to train AI.
That could be controversial — tech companies are hesitant to reveal when it comes to the data that powers their coveted algorithms or how they are trained, given the business sensitivities involved in revealing such secrets to potential competitors. .
It comes after the government, under former chancellor Rishi Sunak, attempted to agree a voluntary code of conduct on copyright in artificial intelligence.
Artificial Intelligence Copyright Rules: UK vs. US
In a recent interview with CNBC, the boss of app development software company Appian said he believed the UK was well positioned to become “a global leader on this issue”.
“The UK has made a bet and declared that it is prioritizing personal intellectual property,” Appian CEO Matt Calkins told CNBC. He cited the 2018 Data Protection Act as an example of how the UK “works with Intellectual property rights are closely related.”
Calkins added that the UK would also not be “subject to an overwhelming lobbying blitz by domestic AI leaders like the US” – meaning the UK may not succumb to pressure from tech giants as easily as US politicians.
“Anyone writing an AI law in the United States will have input from Amazon, Oracle, Microsoft or Google before the bill is passed,” Calkins said.
“This is a powerful force that prevents anyone from enacting sensible legislation or protecting the rights of individuals whose intellectual property is being wholesaled by these major AI players.”
As technology companies move toward more “multimodal” forms of AI, where AI systems are able to understand and generate content in the form of images, videos, and text, the issue of potential copyright infringement by AI companies has become increasingly high-profile. .
Last week, OpenAI made its artificial intelligence video generation model Sora public in the United States and “most countries internationally.” The tool allows users to input desired scenes and generate HD video clips.
