This week’s best sales on OLEDs and other smart TVs before kickoff

The big game is one of the few times today in the US where most people gather around the TV to watch live action together. While the teams are playing Super Bowl 2026 are the real stars of the show (and Bad Bunnyof course), your TV is an important piece of the puzzle in putting together a great Super Bowl party. Maybe you’re thinking about replacing an older set, or you’re excited for a complete refresh of your home theater setup — Either way, you want to try to get a good deal on a new TV. Fortunately, the weeks leading up to the Super Bowl can be a great time to shop for a new TV.

Usually, TV prices keep decreasing after a new model comes out. Some of the 2026 TV models have been announced at CES and for years to come, making now a good time to look for discounts on 2025 sets. Aside from the holiday shopping season, now is one of the best times of the year to save on TV. Here, we’ve curated the best Super Bowl TV deals we can find this year, from already-affordable sets that are even discounted to high-end OLEDs that cost hundreds of dollars.

Super Bowl 2026 TV deals under $500

You can easily find solid 1080p and 4K TV sets within this budget-friendly price range. What limits you more is size – most of the TV deals under $500 we see today are on sets up to 55 inches. There are a few 65- and 75-inch models out there, but the choices are limited.

Hisense 32-inch Class A4 1080p FHD smart TV for $98 (18 percent off)

Roku 24-inch 720p smart TV for $100 (18 percent off)

TCL 40-inch Class S3 1080p smart TV for $150 (21 percent off)

Roku 55-inch 4K smart TV for $248 (29 percent off)

Roku 55-inch Mini LED 4K smart TV for $348 (30 percent off)

TCL 75-inch Class S5 4K smart TV for $480 (26 percent off)

OLED TV deals

This is where you want to look if you want your new TV to have the richest colors, deep blacks and excellent contrast performance. Of course, that all comes at a higher price — it can be hard to find a good OLED set for less than $1,000, even on sale.

Sony 55-inch Bravia XR8B 4K smart TV for $998 (9 percent off)

Samsung 65-inch Class OLED S95F 4K smart TV for $2,298 (23 percent off)

Sony 77-inch Bravia XR A95L OLED 4K smart TV for $3,498 (30 percent off)

Super Bowl 2026 TV deals for $500 and up

This is probably the sweet spot for many people when it comes to TV features, performance and price. Good 4K sets are common in this price range, and you’ll also find some Mini LED sets available here as well.

TCL 65-inch Class T7 4K smart TV for $500 (29 percent off)

Hisense 75-inch QD7 Mini-LED 4K smart TV for $548 (16 percent discount)

Amazon 65-inch Fire TV Omni Mini LED 4K smart TV for $920 (16 percent off)

TCL 65-inch Class QM8K Mini LED 4K smart TV for $998 (33 percent discount)

Streaming and home entertainment deals

A good TV is key, but having the right peripherals and accessories to go with it will complete your home theater setup. The deals we’re tracking right now include discounts on streaming devices, soundbars and projectors.