This retired Georgia couple’s ACA premium doubled to $39,000 a year after the subsidies ended. How to plan for higher costs


With professional backgrounds in economics and accounting, Barbara Brockway and Matt Padula might look like they could have retirement pegged to the dollar. But one line proved more difficult to foresee: health insurance.

After the Affordable Care Act’s enhanced subsidies expired in 2026, the retired Georgia couple saw their monthly Marketplace premium jump from $1,600 to $3,200, which is nearly $39,000 more for the year (1).

At age 62, they still have years of Medicare eligibility left. And because they “wouldn’t even dream” of going without coverage, they say higher premiums are forcing them to rethink retirement spending. Brockway told CBS Atlanta that they will have to cut back on day-to-day expenses, including discretionary costs like dinners and vacations.

Market subsidies are phased out again at higher income levels. Beginning in 2026, households generally must earn no more than 400% of the federal poverty level to qualify for financial assistance, meaning some middle-income enrollees may now receive little or no assistance.

Some households that previously benefited from enhanced subsidies now face higher premiums. And early enrollment data suggests some consumers may be reconsidering marketplace coverage.

CMS data show that Marketplace enrollment is already trending lower in early 2026. As of January 12, 2026, about 22.8 million people had enrolled in Marketplace coverage, down from 24.16 million at the same time in 2025, a decrease of about 1.4 million enrollees year over year (3, 4).

Across demographics, a KFF poll found that roughly 50 percent of Americans say it’s a struggle to keep up with health care costs. The researchers found that these rising costs were enough to cause one in three Americans to postpone coverage. But even among those with health insurance, 4 in 10 say they are nervous about paying their premiums (5).

It’s not just consumers feeling squeezed: Insurers may also be reevaluating the market in some states.

The Urban Institute found that 21 states reported fewer insurers in the Marketplace (6), and Aetna was one of the largest opting out (7). The researchers speculated that insurers are leaving because of the uncertainty created by the loss of the 2026 subsidies and fears that they may have to cover “sicker” customers (6).



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