The Gautam Adani-led Adani Group has recently unveiled a new promotional campaign titled ‘Hum Karke Dikhate Hain’ to highlight its efforts in the renewable energy sector. The campaign was launched with the release of his debut film, ‘Pehle Pankha Phir Bijli’ (First Fan, Then Electricity).

The film portrays the touching story of a boy, Tamtu, who believes in the ability of a simple fan to bring electricity to his village. This inspiring film, created by Ogilvy India and shared by Adani Group Chairman Gautam Adani, shows the impact of clean energy solutions provided by Adani’s wind turbine generators in transformation and lighting of the whole town

The 1 minute 30 seconds long video shows a touching scene where a child impatiently asks his father when the electricity will come and when the fan will turn on. The father replies saying “Tamtu sir, first comes the fan…then the electricity”.

The video highlights a remote village without electricity, but with the help of Adani Group, windmills are installed that bring energy and hope to the community. This initiative reflects Adani Group’s promise not only of infrastructure development but also of progress, hope and a better future.

Taking to X, Gautam Adani wrote, “In our actions are the promises we make. Promises that speak not just of infrastructure but of hope, progress and a brighter tomorrow. The winds of change are here. Hum Karke Dikhate Hain!”

The Adani Group wrote: “This film marks the start of a multi-part series under the hashtag #HKKDH that the Group will launch in the coming months across broadcast, digital and social media platforms, with similar narratives and highlighting the impact of their initiatives.”

Adani Green Energy

Adani Green Energy Limited (AGEL) is recognized as India’s leading provider of renewable energy solutions and a global leader in facilitating the transition to clean energy. AGEL specializes in the development, ownership and operation of large-scale grid-connected solar, wind and hybrid renewable energy facilities. Its renewables unit, Adani Green Energy, aims to develop 50 GW of renewable energy capacity by 2030, which includes the ambitious Khavda Renewable Energy Park in Gujarat.

With an area of ​​538 square kilometers, equal to five times the size of Paris, Khavda is poised to become one of the largest renewable energy projects in the world. The park will have a total capacity of 30 GW, with the initial phase of 250 MW of wind power already in operation.

Adani Group’s impressive portfolio includes the completion of the 648 MW Kamuthi Solar Plant in Tamil Nadu in 2016, which was then the world’s largest single-site solar power project. These initiatives illustrate Adani Group’s leadership in driving India’s clean energy goals.