The best sales of OLEDs and other smart TVs before kickoff

If you have people to watch the Patriots and Seahawks battle it out Super Bowl 2026or you are more interested in Bad Bunny halftime show, your TV can be an important piece of the puzzle in putting together a great big-game party. If you are thinking about upgrading your current TV, now is a good time to do it. The weeks leading up to the Super Bowl are usually full of TV deals to consider.

Usually, TV prices keep decreasing after a new model comes out. Some of the 2026 TV models have been announced at CES and for years to come, making now a good time to look for discounts on 2025 sets. Aside from the holiday shopping season, now is one of the best times of the year to save on TV. Here, we’ve curated the best Super Bowl TV deals we can find this year, from already affordable sets that are already discounted to high-end OLEDs that cost hundreds of dollars.

Super Bowl 2026 TV deals under $500

You can easily find solid 1080p and 4K TV sets within this budget-friendly price range. What limits you more is size – most of the TV deals under $500 we see today are on sets up to 55 inches. There are a few 65- and 75-inch models out there, but the choices are limited.

Hisense 32-inch Class A4 1080 FHD smart TV for $98 (18 percent off)

Roku 24-inch 720p smart TV for $100 (18 percent off)

Roku 55-inch 4K smart TV for $248 (29 percent off)

Roku 55-inch Mini LED 4K smart TV for $348 (30 percent off)

TCL 75-inch Class S5 4K smart TV for $480 (26 percent off)

OLED TV deals

This is where you want to look if you want your new TV to have the richest colors, deep blacks and excellent contrast performance. Of course, that all comes at a higher price — it can be hard to find a good OLED set for less than $1,000, even on sale.

LG 55-inch B5 OLED 4K smart TV for $847 ($50 off)

Sony 55-inch Bravia XR8B 4K smart TV for $998 (9 percent off)

Samsung 65-inch Class OLED S95F 4K smart TV for $2,298 (23 percent off)

Sony 77-inch Bravia XR A95L OLED 4K smart TV for $3,498 (30 percent off)

Super Bowl 2026 TV deals for $500 and up

This is probably the sweet spot for many people when it comes to TV features, performance and price. Good 4K sets are common in this price range, and you’ll also find some Mini LED sets available here as well.

TCL 65-inch Class T7 4K smart TV for $500 (29 percent off)

Hisense 65-inch Class U6 Mini LED 4K smart TV for $550 (35 percent off)

Amazon 65-inch Fire TV Omni Mini LED 4K smart TV for $920 (16 percent off)

TCL 65-inch Class QM8K Mini LED 4K smart TV for $998 (33 percent discount)

Streaming and home entertainment deals

A good TV is key, but having the right peripherals and accessories to go with it will complete your home theater setup. The deals we’re tracking right now include discounts on streaming devices, soundbars and projectors.