Tesla used deceptive language to sell Autopilot, California ruling rules


Tesla sales in California must be suspended for 30 days because its marketing around Autopilot and Full Self-Driving misleads consumers, a California administrative law ruling has Controls. Back in 2022, the California DMV accused the automaker to use deceptive language to advertise such products and to make it appear that its vehicles are capable of level 5 autonomous driving. Tesla added the word “Supervised” to the name of its Full Self-Driving assistance technology.

as Bloomberg notes, the DMV asked the administrative law judge whether a suspension was warranted based on the evidence it presented. Even if the judge agrees, the agency will give Tesla 90 days to explain its side and remove any false or misleading language in marketing materials for the products. Tesla sales and production in California will only be suspended if it doesn’t comply within that timeframe.

“We are really asking Tesla to do their job, as they have done in other markets, to properly label these vehicles,” California DMV director Steve Gordon said in a statement.

A suspension in California could be devastating for the automaker. While new Tesla registrations in the state fell earlier this year, Reuters states that California accounts for nearly a third of the company’s national sales. Additionally, Tesla only produces its Model S and X vehicles at its Fremont plant, where it also produces Model 3 and Model Y units.



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