
Batas CEO Michael Fiddelke is reshuffling his leadership team and making other changes shortly after taking the top job at the struggling retailer.
Rick Gomez, the 23-year Target veteran who oversees much of the chain’s merchandise inventory, is leaving the company. And Jill Sando, the chief merchandising officer who oversees certain categories such as apparel and home and who has been with the company since 1997, is retiring.
Lisa Roath, who oversees food, essentials and cosmetics, will take Fiddelke’s former job as chief operating officer, the company said Tuesday. Cara Sylvester, who has been chief guest experience officer, will become the company’s chief merchandising officer.
The changes will allow Target to operate with greater agility, Fiddelke said.
“This is the start of a new chapter for Target, and we are moving quickly to act against our priorities to drive growth within our business,” Fiddelke said in a release.
Gomez and Sando will remain with the company for a short time to help with the transition, but the changes will take effect on Sunday.
Also on Tuesday, the company reiterated its profit guidance. It also increased investment in store staff at the stores while eliminating about 500 jobs in distribution centers and regional offices, according to a memo sent to employees that Target shared with The Associated Press.
It’s the first major change under Fiddelke, a 20-year veteran of the company who replaced Brian Cornell this month. The company’s decision to hire an insider surprised many industry analysts who believe the company needs fresh ideas as it tries to revive sales.
Target is struggling to find its footing as more Americans cut back on spending. Customers in the troubled stores also complained that the budget price niche which has long earned the retailer the nickname “Tarzhay.”
The company was also buffeted by consumer boycotts and backlash after it downsized corporate diversity, equity and inclusion initiatives.
It also faced protests for what some critics saw as an inadequate response to President Donald Trump’s aggressive immigration enforcement tactics in Minneapolis, its hometown, where two US citizens were fatally shot last month by federal agents.
Target has not commented publicly after federal agents detained two of its employees this month — though Fiddelke sent a video message to the company’s 400,000 workers calling the latest violence “extremely sickening.”
Fiddelke is one of 60 CEOs of Minnesota-based companies who signed an open letter in January calling for state, local and federal officials to find a solution after the deadly shootings.





