Super Bowl 2026 Ads Are Ringing Now: Sneak Peeks at ‘Scream 7,’ Michelob and More


We only have days NFL fans tuning in for Super Bowl LX‘s matchup between the Seattle Seahawks and New England Patriots, but attention is growing for this year’s Super Bowl ads. Brands are promoting their campaigns with teasers and sneak peeks for their big games, and we’re expecting more movie trailers to drop, too (a new Michael’s trailer gone, but it’s not a gameday tease).

It’s never too early to start watching Super Bowl ads, and we’ve put together a little roundup for you. While some of them are full commercials meant to make you laugh, feel inspired or bet on something, others are short teasers to pique your curiosity (hello, sad-faced Emma Stone).

Beer, snacks, apps and wellness brands are in this batch, and the list will continue to grow as we get closer to game day on February 8.


‘Scream 7’

It’s the return of Sidney Prescott, Ghostface and a fan theory about Stu with a new trailer full of flames of the game that makes Sidney’s daughter a target. The film hits theaters on February 27

Pepsi got the polar bear

We have seen polar bears working as mascots for years within one SPECIFIC brand of cola, but Pepsi’s blind taste test for this bear felt disloyal.


Instacart in its disco era

Instacart recruited Ben Stiller and Benson Boone as disco-loving performers for a series of Super Bowl commercials to introduce a new feature in its app: Pick bananas the way you want them. Look for these harmonizing siblings to drop another new ad during the big game.


Liquid IV and EJAE of KPop Demon Hunters

Singer EJAE goes a cappella with a version of Against All Odds in this Liquid IV teaser called Tiny Vanity Concert. Who can’t relate to singing in front of the mirror? The full ad will be live for game week.


Can’t use Squarespace?

We don’t know what Emma Stone is eating in the Squarespace area titled “Unavailable,” and we won’t find out until February 8.


Pringles x Sabrina Carpenter

Will fans get an original song to accompany Sabrina Carpenter’s pluck the Pringles rose game? This teaser doesn’t guarantee it, so you’ll have to tune in to see the Super Bowl.


Budweiser is ringing in a milestone

The beer brand is getting sentimental to celebrate its 150th anniversary this year, and this ad features a Budweiser horse mascot flying. (No, that’s not Pegasus.)


Hims of the rich

Opening with a few lines and images about rich people and health care, this Super Bowl ad from Hims — narrated by Common — asks you to think about your own well-being.


Grubhub teases money… or food

While you’re busy ordering wings and party favors for game day, Grubhub is cooking up a new commercial that promises the food delivery app will “finally put their mouth where their money is.” Stay tuned for the full release in February.


Fanatics Sportsbook and Kardashian Kurse

OK, technically Kendall Jenner isn’t a Kardashian, but you get the drift — and the rumors — with this cheeky Super Bowl ad from Fanatics Sportsbook, a sports betting platform.


Oikos powers you

Kathryn Hahn impressively pushes a trolley up a hill in this Oikos ad that also features Derrick Henry.


Michelob Ultra and Kurt Russell’s wisdom

Ante for Kurt Russell and Lewis Pullman hitting the slopes at the latest Michelob Ultra big game venue, which also features two Olympians: TJ Oshie and Chloe Kim.





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