Tried substack last year, allowing Substack Bestsellers (the company’s top users) to stream video and connect with a live audience and even collaborate with other Bestsellers. Now, the part is TOMORROW to every Substack publisher who wants to go live. The only main requirement other than needing an account is to have at least 10 free subscribers.

Broadcasters who go live can read comments as they log in, similar to Twitch. They can also collaborate with other publishers by asking them to call. Currently, Substack only supports up to three people on a call.

After your stream, you’ll get a copy of the VOD and some AI-generated notes as well. The VOD can be posted as its own post to ensure that readers and fans who are not experiencing the stream on their own time. VODs are made public by default when shared as a post, but they can also be paywalled. Substack’s AI can generate clips that you can share to attract viewers to the main VOD if you’re interested in promoting your content elsewhere.

Substack claims that its Bestsellers are enjoying the feature, which allows them to engage with their readers and viewers better than ever. The full impact of live video on Substack still remains questionable until more publishers try it out. Given how many options there are for streaming live video these days, it’s far from a sure thing to get it here.