Stanley Black & Decker said it will eliminate approximately 300 positions New Britain, Connecticutand closing a manufacturing facility that produces single-sided tape measures as part of its ongoing restructuring efforts.

The move is tied to what the company described as sustained decrease in demand for the product category. The New Britain site primarily manufactures single-sided tape measures, which the company says are becoming obsolete in certain markets.

“As a result of a structural decline in demand for single-sided tape measures, we have decided to close our facility in New Britain that primarily makes these products,” Debora Raymond, vice president of external communications for Stanley Black & Decker, said in a statement to WFSB. “These products are quickly becoming obsolete in the markets we serve.”

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The move is tied to what the company described as a sustained decline in demand for the product category. (Alex Flynn/Bloomberg via Getty Images)

Raymond said the company is focused on helping affected workers through the transition, including exploring opportunities elsewhere, as well as providing severance and job placement support for both salaried and hourly workers.

The reduction affects about half of the company’s approximately 600 employees in New Britain starting in 2024. Stanley Black & Decker said its world headquarters in the city will remain open. The company has not disclosed a deadline for closing the facilities.

DeWalt power tools are displayed in a Home Depot store. (Michael M. Santiago/Getty Images)

The decision comes as Stanley Black & Decker continues to execute a multi-year operational simplification and cost reduction plan. Since the end of 2023, the company has reduced its global workforce by about 7,000 employees and completed a $2 billion savings program that included facility consolidations and supply chain adjustments.

Stanley Black & Decker has been based in New Britain since the 19th century, and its longstanding presence contributed to the city’s “Hardware City” identity.

Connecticut Gov. Ned Lamont acknowledged the impact on workers and families, saying workforce transitions are difficult, but expressed hope that affected employees will find new opportunities.

Stanley Black and Decker is helping affected workers through the transition, said Debora Raymond, vice president of external communications. (Getty Images)

“While Stanley has made the decision to discontinue operations to manufacture obsolete products, a change in workforce opportunities is difficult for employees, their families and any community,” Lamont said in a statement to WFSB. “However, I am hopeful that these skilled workers will be re-employed with the help of Stanley Black & Decker, a company that will still be proudly based here in Connecticut. My administration is working closely with local and state leaders to support the affected workers and reimagine the factory site so that it can continue to create opportunity and strengthen New Britain’s economic future.”

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The company has not indicated whether additional staffing actions are planned in other locations.

FOX Business has reached out to Stanley Black & Decker for comment.