SpongeBob SquarePants and Bikini Bottom join Fortnite through its UGC platform, Unreal Editor for Fortnite. Paramount Game Studios and marketing agency Zoned have collaborated on a series of four experiences based on the popular animated series, bringing SpongeBob, Patrick and others to the Fortnite audience.

The four games, developed by Zoned with Alliance Studios, span many familiar, popular genres. They include:

• Red vs Blue, where participants attack each other with jelly blasters in a free-for-all
• Prop Hunt, the classic game of hide and seek with Bikini Bottom aesthetics
• Slap Fight, where karate players chop each other off the board while hunting for Krabby Patties
• Only Up, the UGC staple, is a good old obstacle course

Doug Rosen, Paramount’s senior VP of games and emerging media, said of the collaboration, “We know a lot of SpongeBob SquarePants fans are gamers, so it was a natural next step for us to bring Bikini Bottom to life. in this authentic format for them.. This collaboration with Zoned allowed us to create an engaging and immersive experience that truly captures the essence of SpongeBob and resonates with the Fortnite community.

SpongeBob and company are far from the first to join the UEFN platform, as Zoned has worked on previous projects such as The UEFN experience at Topgolf. This isn’t the first time SpongeBob has appeared in a UGC launch either, as he’s a staple on Roblox and has been part of Super Bowl celebrations on GameFam on the platform.

Carlos Tovar, president of Zoned, said in a statement, “This is a dream project for the team here at Zoned because we ourselves grew up watching SpongeBob SquarePants and are huge fans. We love working with incredible team at Paramount Game Studios, who truly understand how to truly connect the SpongeBob IP to the Fortnite ecosystem. It’s an ever-evolving platform and it’s a privilege to bring this iconic IP to fans and players alike! “