Saquon Barkley leads NFL jersey sales nationwide, Cowboys lead teams


With just one game remaining in the 2025 NFL season, American sports retailer LIDS has crunched the numbers and found out which teams and players are truly dominating around the world. united states.

LIDS presented some data-driven visual charts revealing the best-selling merchandise for the country’s teams and players, starting with their best-selling jersey in the NFL.

The title belongs to none other than Philadelphia Eagles superstar running back Saquon Barkley.

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Saquon Barkley looks downfield

Saquon Barkley of the Philadelphia Eagles looks on before the start of a 2025 NFL game against the Minnesota Vikings at US Bank Stadium on October 19, 2025 in Minneapolis, Minnesota. (David Berding/Getty Images/Getty Images)

Barkley was coming off a season in which he joined rare company with over 2,000 yards rushing en route to helping the Eagles win Super Bowl LIX in New Orleans.

But another runner was not far behind, com San Francisco 49ers Star Christian McCaffrey was the second best-selling jersey for LIDS. Meanwhile, Barkley’s teammate, quarterback Jalen Hurts, came in third on the list, with Patrick Mahomes of the Kansas City Chiefs and CeeDee Lamb of the Dallas Cowboys rounding out the top five.

Quarterbacks Lamar Jackson (Baltimore Ravens) and Josh Allen (Buffalo Bills) were Nos. 6 and 7, while Tyreek Hill of the Miami Dolphins, Jayden Daniels of the Washington Commanders and CJ Stroud of the Houston Texans round out the top 10.

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However, when we look around the country, the names and teams vary by area. However, the Cowboys still appear to be “America’s Team,” at least in LIDS sales.

They were the best-selling team nationally in gross overall sales, while the 49ers came in second. The Eagles, Las Vegas Raiders and Pittsburgh Steelers were numbers three through five, respectively.

Looking closely at Texas, fans would think that since the Cowboys were the top seller nationally, it would be a Cowboys player whose jersey would make the charts. But it was Stroud and his denim threads that were the top-selling jersey in the state despite Lamb’s national ranking.

In New York, it’s no surprise that Allen’s jersey was the top seller, but New Jersey didn’t see a New York Giants or Jets player at the top. Instead, it was Barkley stepping up to his former Giants team.

LIDS best selling shirts for 2025

LIDS best selling jerseys for the 2025 NFL season. (LIDS/Fox News)

Moving further west, Caleb Williams and the Chicago Bears had a solid 2025 season under first-year head coach Ben Johnson, so it was a no-brainer whose jersey was the best seller. Williams proved in his second season that he is the type of franchise they hoped he would be a year ago when he was selected first overall.

But another quarterback from this NFL Draft has already gone further in the playoffs despite an unfortunate finish. Denver Broncos star Bo Nix was the top-selling jersey in Colorado, earning his stardom after a rookie campaign in the 2024 playoffs.

Nix broke his ankle in the big overtime win over the Bills in the AFC Divisional Round, ending his season before his team fell to the New England Patriots in the AFC Championship.

Speaking of Northeast men, quarterback Drake Maye was the top seller in Massachusetts, Maine and New Hampshire.

In terms of teams, the Cowboys have quite the following in the South, including Mississippi, Alabama and Arkansas. But the 49ers consume much of the western US, with top-selling items in California, Oregon, Utah, New Mexico and Hawaii.

LIDS top selling merchandise by state

LIDS broke down which team reigned supreme in the United States (LIDS/Fox News)

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The Chiefs, of course, own the Midwest, as Missouri, Kansas, Oklahoma and Nebraska were all over Mahomes and company when they checked out their local LIDS.

These infographic maps are always a fun way to end the season, as they give a sense of who’s rooting for which team each year and how much changes based on the ever-changing landscape of the NFL standings.

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