YouTuber Nalini Unagar has taken the difficult decision to quit content creation after investing over Rs 8 lakh in her cooking channel, Nalini’s Kitchen Recipe, over the past three years. The announcement comes as he revealed that his efforts have not yielded any YouTube revenue.

In a series of posts on X, Nalini detailed her journey and the challenges she faced, stating that she now sells her kitchen accessories and studio equipment. “I failed in my YouTube career, so I’m selling all my kitchen accessories and studio equipment. If anyone is interested in buying, please let me know,” he wrote.

In a follow-up post, Nalini shared the financial toll of her venture, confessing, “I have invested approximately 8 lakhs in my YouTube channel to build a kitchen, buy studio equipment and promotions. The return? Rs 0.”

His candid posts resonated with many users, sparking a viral discussion about the difficulties of succeeding in the online content space. Despite receiving cheers from fans who urged her to continue, Nalini explained her reasons for walking away. “I dedicated 3 years to YouTube, creating more than 250 videos. However, I didn’t get the response I expected, so I finally decided to stop making videos and deleted all my content from the platform,” he stated.

Nalini emphasized the unpredictability of online platforms, noting, “Your ‘shop’ can be closed even before you wake up the next day.”

The news has prompted a mix of sympathy and advice from his followers. One user commented: “I imagine it’s very discouraging. Best wishes for whatever comes next. It’s completely fine to move on if you can’t go on anymore.” Others suggested that he should have left his videos online, noting that algorithms could work in his favor in the future.

This is not the first time that Nalini has hit the headlines. Last year, she engaged in a heated online exchange with actor Swara Bhaskar over the issues of vegetarianism and body image, further highlighting her presence in the public eye.