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Sports entertainment operator PrizePicks has announced a multi-year partnership extension with media company SHOTS.
This means a continuation of a long time relationship with PrizePicks to maintain exclusivity in the sports entertainment category, including fantasy sports, prediction markets, event contracts, and free-to-play experiences and serve as a lead sponsor of all SHOTS shows.
These shows include Full Send Podcast, Full Send Golf, Full Send MMA, One Night with Steiny, and Speakeasy. The partnership will also feature combinations of talent from the shows, including NELK Boys’ Kyle Forgeard, Salim Sirur and Aaron “Steiny” Steinberg, and MMA champion “Suga” Sean O’Malley.
“SHOTS is a true online powerhouse that aligns with our focus on meeting fans and players where they are already engaged,” said PrizePicks CMO Mike Quigley in a press release. “Over the past few years, we’ve built a strong partnership based on real entertainment, and we’re excited to continue to evolve how we connect with our community in meaningful, relevant ways.”
PrizePicks will sponsor comedian Theo Von’s podcast a SHOTS show
The partnership will also see PrizePicks sponsor the podcast This Past Weekend with Theo Von, along with collaboration to showcase podcast integrations, and a dedicated Responsible Gaming initiative led by Von.
A focus on Responsible Gaming means specific messaging and ad readings will be included to promote informed gaming and encourage healthy engagement.
@PrizePicks and @shots Announce the Expanded Partnership
with @TheoVon now doing dedicated RG spots
Couldn’t be more excited for this one!https://t.co/VkwK3CEQlg
— Elisa Richardson (@ElisaRichardson) January 29, 2026
“PrizePicks has been a great partner in our network, and we’re excited to continue connecting with our audience in meaningful ways,” said SHOTS Co-founder and CEO John Shahidi. “We share a common focus on delivering authentic, high-quality entertainment, which is why PrizePicks resonates so strongly with our audience.”
It comes at a time when the operator also introduced a ‘Content Development Fund’ aimed at supporting new programs and creative opportunities throughout the partnership. Early initiatives include Speakeasy, hosted by Emmanuel Acho, LeSean “Shady” McCoy, Kieran Hickey-Semple, and Trey White, as well as new content featuring former MMA star Jorge Masvidal and football player Shilo Sanders.
More personal activations will also take place throughout the year, with PrizePicks and SHOTS collaborating on these upcoming events.
Featured Image: Via PrizePicks
The post PrizePicks and SHOTS announce expanded partnership first appeared in ReadWrite.
