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PepsiCo CEO and President Ramon Laguarta talks about eliminating artificial colors and introduces “Improved Gatorade” that provides faster hydration than water on “The Claman Countdown.”
PepsiCo said it will cut prices on its core brands by as much as 15% as early as this week to deal with consumer backlash over recent price hikes.
The snacks that will see their prices reduced include products from their brands Lay’s, Doritos, Cheetos and Tostitos. It comes after the company received an influx of messages from upset consumers over the past year.
Food prices have remained high even as broader inflation has cooled.
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Grocery prices rose by an annualized 2.4% in December 2025, according to the Bureau of Labor Statistics’ consumer price index, and have increased since the COVID-19 pandemic.
PepsiCo said it will cut prices on popular snack products. (Justin Sullivan/Getty Images)
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“At the heart of our business are the consumers who choose our brands. They trust us to bring them moments of joy, and they’ve been honest with us about how rising daily costs make their daily decisions difficult. Message received,” the company said Tuesday.
Consumers flooded the company with messages complaining about the prices. (Daniel Acker/Bloomberg via Getty Images)
PepsiCo Foods USA CEO Rachel Ferdinando said consumers have made it clear they are “feeling the strain.”
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“Downloading the suggested retail price it reflects our commitment to help reduce pressure where we can,” Ferdinando said.
Grocery prices rose an annualized 2.4% in December 2025, according to the Bureau of Labor Statistics’ consumer price index. (Photo: Luke Sharrett/Bloomberg via Getty Images)
The food conglomerate said that while it suggested new retail prices, which are expected to be released this week, retailers ultimately set their prices, so “shoppers may see even greater savings depending on the store.”
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The company said it will continue to take “steps to keep its most beloved brands available” while maintaining quality. The price cuts are part of the company’s broader strategy to increase the affordability of its products.
Shares of PepsiCo are up more than 13% year to date.
