Catch Co-founder and CEO Anthony Tan Incorporating artificial intelligence into his business and personal life is going all out because he tells CNBC that those who don’t support it will eventually be left behind.

“Humans who do not support AI will be replaced by humans who embrace AI,” the Malaysian businessman told CNBC’s Christine Tan on Tuesday. “This also applies to companies, and I really believe that if you are going to embrace it, it will not only make you superhuman, but your company superhuman.”

Founded with others in 2012, Tan, now the main ride-hailing app in Southeast Asia, said the company is implementing AI into every aspect of work and life.

This includes its driver Grab Academy’s educational platform, which comes with a built-in AI assistant that can help drivers get more work at other companies and reduce riders’ waiting time, the co-founder explained.

Tan added: “We should not be afraid of artificial intelligence.

Grab’s Everything App not only offers rides, but also offers a variety of services including food and grocery delivery as well as financial services such as payments, loans and digital banking. It received $2.8 billion in revenue in 2024, up 19% from the previous year.

Up to 40% of employers are planning The workforce has been reduced due to artificial intelligence According to World Economic Forum’s 2025 Future of work report. Half of the employers surveyed in the report said they plan to relocate their businesses as AI, with 86% of them expecting technology and information processing to change their businesses by 2030.

Tan, who has his own AI coding assistant, recommends using AI for “personal experiments”.

“I can’t write code myself, but I use it to build my own projects, do research, to rob,” he said. “It can completely change the way you spend and how you are productivity. That’s what helped me.”

The CEO said he is keen to expand his efficiency from using AI to a wider range of companies.

Tan said: “Racing with the company now, what we do is ‘Look, it’s not enough for me to be Superman. I need to think about all 7,000+ Supermans.”

This includes stopping all business in Grab and doing nine weeks of “generating AI Sprint”. “People thought I was crazy, maybe I was crazy, but it did move the needle.”

During this period, the company created an AI-powered Businessman Menu Assistant for its suppliers. The tool extracts information from the picture in the physical menu and uploads it automatically to the application.

“So, consider a single mother cooking in a house in Jakarta. Now she has an assistant who can help her as a kind chef, packaging assistant, as chief income officer, all. It helps in business, but it also helps to improve the vision of empowering everyday entrepreneurs,” Dann said.