OpenAI is not use the name”io” for an upcoming line of AI hardware devices, according to Monday’s court filing.

The movement is part of a trademark infringement case filed last year by audio device startup iyO, which sued OpenAI after it acquired the famous Apple designer Jony Ive’s startup io. Peter Welinder, vice president and general manager of OpenAI, said in the filing that OpenAI has reviewed its product naming strategy and “has decided not to use the name ‘io’ (or ‘IYO,’ or any capitalization) in connection with the naming, advertising, marketing, or sale of any artificial intelligence-enabled hardware products.

Welinder also said that OpenAI now has a better understanding of the timeline for getting its devices to market. In the filing, the company said that the first hardware device will not ship to customers before the end of February 2027.

Previously, OpenAI said it planned to unveil its AI device at second half of 2026. The company’s first prototype is reportedly a device without a screen that can sit on a user’s desk, and along with a phone and laptop. Welinder also said that OpenAI has not yet developed packaging or marketing materials for the first hardware device, according to the filing.

OpenAI did not immediately respond to WIRED’s request for comment.

The news comes as wild rumors continued to deploy part of OpenAI’s hardware efforts. A now-debunked Reddit thread went viral over the weekend, claiming OpenAI pulled a Super Bowl ad revealing its upcoming device. Someone posted the said ad, which shows actor Alexander Skarsgård wearing a pair of silver headphones and tapping a reflective puck. The video was widely shared on social media, including Reddit cofounder Alexis Ohanian.

OpenAI spokesperson Lindsay McCallum confirmed to WIRED that ChatGPT-maker had nothing to do with the ad in question.

OpenAI announced in May 2025 that it would acquire Jony Ive’s secretive consumer hardware subsidiary for $6.5 billion, marking the company’s largest acquisition ever. At the time, io was marketed as a new company that would integrate OpenAI to create a family of AI devices.

Since then, the company has been embroiled in a messy trademark infringement case that likely revealed more than OpenAI wanted about its devices. iyO admitted that OpenAI and io executives met with iyO leaders and tested the company’s AI audio technology before announcing the acquisition.

OpenAI leaders previously revealed in filings related to this case that the prototype CEO Sam Altman mentioned in the io launch video was “not an in-ear device, nor a wearable device.“