By Max A. Cherney and Stephen Nellis

(Reuters) – Nvidia Chief Executive Jensen Huang on Monday announced a new family of gaming chips based on the company’s latest AI technology used in data centers.

The new chips, which will cost $2,000 and were announced during Huang’s keynote speech at the CES 2025 conference, will anchor the company’s videogame chip business. Huang often uses CES as a platform to announce new chips to consumers and reveal several new plans to expand the AI ​​business.

The chips use its ‘Blackwell’ AI technology to give video games movie-like graphics, particularly in a field known as ‘shaders,’ which help images like a ceramic teapot to look more realistic by adding imperfections and fingerprint marks on it.

The new chips also have AI technology to help game developers create more accurate human faces, an area where players can easily detect even slightly unrealistic features. The chips, which Nvidia (NASDAQ: ) calls its RTX 50 series, will range in price from $549 to $1,999, with top models arriving on January 30 and lower-tier models arriving in February .

Nvidia says the mid-grade $549 gaming chips will match the company’s previous flagship chip, the RTX 4090 which retails for $1,600.

CES 2025, formerly known as the Consumer Electronics Show, runs January 7-10 in Las Vegas and is used to debut products ranging from new automotive technology to quirky gadgets, as well as showcase the new ways to use artificial intelligence.

Nvidia stock closed at a record high of $149.43 on Monday, bringing its valuation to $3.66 trillion and making it the second most valuable listed company in the world behind Apple (NASDAQ: ).