(Bloomberg) — Mobvista Inc. is exploring the sale of its Mintegral mobile advertising platform after receiving interest from potential buyers, including US private equity firm Bain Capital, according to people familiar with the situation.

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Mobvista, controlled by co-founders Duan Wei and Clement Cao through Seamless Technology Ltd., is working with a financial adviser to evaluate options, including a possible sale of Mintegral, said the people, who asked not to be identified because the deliberations are private

The considerations are preliminary and may not lead to any transaction, the people said. Other suitors for the business could also emerge, they added.

Representatives of Mobvista and Bain Capital declined to comment.

Mobvista shares are up nearly 190% this year in Hong Kong, valuing the company at about $1.7 billion.

Founded in 2013, Mobvista provides advertising and analytics tools for app developers and marketers. It has 18 offices worldwide, according to its website, and has expanded over the years both organically and through acquisitions. Its shareholders include Singaporean state investor GIC Pte with approximately 5% stake. Mintegral is an interactive, programmatic and data-driven advertising platform for mobile applications.

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