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Sports betting and iGaming operator Meridianbet has announced that its title sponsorship of basketball team BC Crvena Zvezda will continue until 2030.
The team is a men’s professional basketball club based in Belgrade, Serbia, and is part of the Red Star multi-sports club. They compete in the EuroLeague, which is European top-tier basketball club competition involving 20 teams across 12 countries, gathering more than 90 million fans worldwide. This league caters to talent NBA pipeline.
This recently announced multi-year extension comes after the duo have partnered for three years, with this first starting back in January 2023. Since then, Meridianbet has served as the club’s title sponsor and official betting partner.
Due to the agreement, the club will continue to compete as ‘Crvena Zvezda Meridianbet’ in all EuroLeague, ABA League, and Serbian League competitions. The operator’s branding will also continue to appear on the team’s jerseys and throughout Belgrade Arena home matches.
Meridianbet and BC Crvena Zvezda build on the current partnership
The renewed deal will also see the extension of Meridianbet’s investment in the club through an additional financial commitment and enhanced brand activation initiatives. Although the amount of the investment has not been made public.
“Extending our title sponsorship to Crvena Zvezda until 2030 shows our commitment to long-term brand building in markets where basketball is more than a sport—it’s a way of life for fans, players, and the entire community,” said Zoran Milosevic, CEO of Meridianbet.
“Over the past three years, this partnership has provided a measurable brand impact in our core markets while allowing us to support one of the most famous basketball institutions in Europe. As we scale Meridianbet’s operations in 18 jurisdictions, the partnership with leading sports properties such as Crvena Zvezda creates a continuous audience view that matches the demographics of our customer.”
Since the partnership, there have been several corporate social responsibility initiatives undertaken, including youth basketball development programs and community outreach programs.
Featured Image: via GlobeNewswire press release
The post Meridianbet has increased its title sponsorship of the Serbian basketball team first appeared in ReadWrite.
