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The Tisha Alyn influence talks to Fox Business about his new women’s golf brand.
Golf was invented In Scotland, it only seems that Johnnie Walker, another Scottish degree, continues to adopt the game ahead of his greatest rivalry this coming week.
It Ryder CupTo be held on the iconic Bethpage Black Route on Long Island from September 26 to 28, it is one of the most exciting rivalries of sports, as Team USA and Team Europe Battle to see who will have the rights of bargains until the next tournament in 2027.
So, Johnnie Walker, the world’s Scottish whiskey brand in the world, was part of the “The Spirit of the Cup” initiative, which is the first fan and celebrates national pride, regardless of which side you are doing.
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One of the Johnnie Walker and Devereux Gulf Fashion pieces created for the “The Spirit of Golf” initiative. (Johnnie Walker)
As part of the initiative, Johnnie Walker collaborated with Dereux Golf, a brand of trend clothing, to create fashion dedicated to the rivalry of the tournament. Mix the style of street and energy that New York City You can go out to anyone given the proximity of this year’s tournament to the “Great Apple”.
From black t -shirts to classic poles and cardigans, golf fans can represent the staff they love, while showing their own fashion.
But that’s not everything. Johnnie Walker also created kits “Cocktail Courier”, which are available in both themes in the United States and Europe. The kits present the cocktail “Keep Walking 18”, a golf theme soda that also included goods Deveux and Johnnie Walker to celebrate the moment.
Johnnie Walker’s cocktail kit, tailor -made for Team USA, before the Ryder Cup. (Johnnie Walker)
Finally, and perhaps the most beautiful part of the initiative, golf fans are gathering in New York City throughout the Ryder Cup week through “The Spirit of the Cup tour”. Johnnie Walker will set up a brand truck that will stop at various locations in the city to host surveillance parties, giving exclusive golf goods, playing street golf games and, of course, serving golf -inspired cocktails. While Keep Walking 18 is a classic, Johnnie Lemonade and Blue in one will also be available to anyone who wants to take the tournament with Johnnie Walker’s team.
All this initiative is done to deliver the brand’s mission to make the golf accessible, inclusive and fun for everyone. And maybe there is no better time to do it as countries come together to support the Ryder Cup.
“At Johnnie Walker, we champion moments that unite the people and” The Spirit of the Cup “perfectly captures the energy, passion and camaraderie that golf inspires,” said Jesse Damashek, a senior vice president of Whisky Portfolio, Diageo North America, in a press release.
Models carried by Johnnie Walker and Devereux Gulf Collaboration for the “The Spirit of the Cup” initiative ahead of the Ryder Cup. (Johnnie Walker)
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“ Golf has always been part of our history, but this past year we have taken daring steps to re -reervering this legacy: providing experiences of fan immersive to the Charles Schwab Challenge and the management of waste Phoenix Open, relive our historic traditional tradition in one and now channel the energy of the greater rivalry of golf to a wider and more connective audience. ”
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