Last year, retail traders Reddit ( RDDT ) turned their attention to camera maker GoPro ( GPRO ). The stock soared 73% on July 23, 2025 and continued its upward trend until September 2025. Since then, the stock has cooled, but its 52-week gains are still close to 15%.

Against this background, should last year’s meme rally weigh in your decision to invest in GPRO stock? Let’s take a look at where GoPro stands in early 2026.

Founded in 2002 and headquartered in San Mateo, California, GoPro is a technology company known for its innovative action cameras and accessories, designed to capture high-quality video and stills in extreme conditions. The company gained popularity for its durable, portable and versatile products, which target adventure enthusiasts, athletes and content creators. GoPro currently has a market capitalization of about $163 million.

GoPro cameras are most commonly found mounted on helmets, bikes and surfboards, making them particularly attractive to content creators involved in extreme sports or travel. The company’s devices have an easy-to-use interface and advanced camera technology.

Although GoPro has a strong position in the camera market in terms of durability and specialized features, it is not a go-to brand for casual shooters. Smartphones have proliferated because they are not only more convenient but also multifunctional and versatile.

Multiple smartphone brands, including Apple ( AAPL ) , Samsung , and Alphabet’s ( GOOG ) ( GOOGL ) Google , now offer increasingly sophisticated camera systems, 4K video capabilities, slow-motion capabilities, and advanced image stabilization that were once the exclusive domain of GoPro.

Last year’s meme rally led to a rally in the stock in 2025. Over the past 52 weeks, the stock has gained 14.8%. GoPro stock has seen better days, however, as it’s down 28.4% year-to-date. It is also trading 66.9% below its 52-week high of $3.05.