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(Bloomberg) — Honda Motor Co . outlined plans for an extended deal that amounts to a takeover of Nissan Motor Co. as Japanese automakers struggle to keep up in an increasingly competitive global auto industry.
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The two announced on Monday a tentative agreement to create a joint holding company that will aim to go public in August 2026. While their executives qualified the merger operation, Honda will take the lead in forming the new entity and will appoint the majority of its directors. . Nissan partner Mitsubishi Motors Corp. may also participate in the deal.
“On the face of it, it’s a takeover,” said Neal Ganguli, partner and managing director of the automotive and industrial practice at advisory firm AlixPartners. “Scale definitely has advantages, and people will have to take that into account.”
Honda and Nissan are struggling to compete with rising domestic automakers in China, which last year overtook Japan as the world’s largest auto exporting nation and is on track to become the world’s largest auto exporting nation in 2024. The CEO of Honda’s Toshihiro Mibe spoke of the level of difficulty for companies when he said during a press conference that his goal is to be competitive by 2030.
“The synergies of the Honda-Nissan merger will take time to emerge if a deal is concluded in 2025,” Tatsuo Yoshida, senior industry analyst at Bloomberg Intelligence, said in a note. “Nissan may be relieved of its financial strain, while Honda’s short-term profits may be limited.”
Honda offered some sweetener for its shareholders, announcing plans to buy back up to 1.1 trillion yen ($7 billion) of its stock by this time next year. The upper limit of the buyback amounts to 24% of the shares issued.
A Honda bailout would avert total disaster for Nissan and Mitsubishi Motors, whose position has deteriorated since the arrest of its former chairman Carlos Ghosn in November 2018. Just over a year after Nissan accused the its longtime leader of financial misconduct, fled Japan for Lebanon. .
Ghosn, 70, has denied all charges and claimed Nissan defamed him.
Mitsubishi Motors, which is 24.5 percent owned by Nissan, signed a preliminary agreement to consider joining the deal with Honda, and said it expects to confirm the decision by the end of January.
Honda shares closed down 3.8% in Tokyo on Monday, recovering much of their losses since the deal talks were first reported last week. Shares in Nissan and Mitsubishi Motors rose 1.6 percent and 5.3 percent, respectively.
The combination of the three companies would create one of the world’s largest automakers, although the group would still be smaller than Japan’s Toyota Motor Corp. Joining forces could also strengthen their efforts to fend off Chinese manufacturers led by BYD Co., which is now among the world’s largest companies. leading manufacturers of electric vehicles.
Nissan’s top shareholder, France’s Renault SA, acknowledged the announcement by its longtime alliance partner, saying talks with Honda were still at an early stage.
Renault, which owns 36 percent of Nissan, also said in a statement that it will consider all options and continue to execute its strategy, which includes joint projects with Nissan.
Honda CEO Mibe said the combination with Nissan would generate billions of yen in incremental operating profit, though he did not provide a timeframe. The 63-year-old executive also did not address how companies would deal with pressing issues such as factory closures.
“Both companies will continue as wholly owned subsidiaries of the joint holding company with their respective brands in place,” Mibe said.
Honda’s share buyback replaces a previously announced plan to buy back ¥100 billion worth of shares from November 7 this year through October 2025. The big buyback is being launched now because Honda’s ability to repurchase shares is expected to be restricted during the lead-up period. to the deal the companies want to close in 2026.
Nissan has withered in the years since Ghosn’s ouster, squandering its position as an early contender in the shift to all-electric vehicles.
In China, the growing popularity of locally made electric vehicles has left some foreign brands struggling for survival. Honda and Nissan have had to cut staff and production, while Mitsubishi Motors has all but exited the world’s biggest car market.
Nissan has also been at the back amid a resurgence in the popularity of gas-electric hybrid cars in the US. While Toyota dominates the powertrain segment, Honda is relatively well positioned and could provide a welcome boost.
The combination of falling sales in the U.S. and China has been devastating for Nissan, prompting the company to cut thousands of jobs, reduce production capacity and cut its annual profit outlook by a 70%
“The partnership with Honda is not a sign that we are giving up on our plans to change Nissan,” Nissan CEO Makoto Uchida said on Monday.
Nissan was rescued from its last financial crisis more than two decades ago, when Renault came in with a cash injection and sent Ghosn to orchestrate a turnaround. The exiled executive weighed in on the deal talks from Beirut, telling Bloomberg Television last week that Nissan was in “panic mode.”
Speaking to the Foreign Correspondents’ Club of Japan via teleconference on Monday, Ghosn noted that Nissan’s unit sales have fallen more than 40% since 2018 and the automaker is barely breaking even.
Nissan’s Uchida and Honda’s Mibe said they knew nothing about Hon Hai Precision Co., the Taiwan-based iPhone maker known as Foxconn, that was interested in taking over Nissan.
People familiar with the matter said last week that Foxconn sent a delegation to meet with Renault in France. However, Foxconn has put its interest in pursuing Nissan on hold while negotiations with Honda unfold, one of the people said.
–With assistance from Craig Trudell and Chester Dawson.
(Add the analyst’s comment in the third paragraph.)
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