follow last year’s AI display trend of multimillion-dollar ad spots, the 2026 Super Bowl advertisement took it a step further by using AI to create commercials and to develop the latest AI products. Love it or hate it, technology has become a star in its own right, alongside the latest movie trailers and snack brands.

Let’s take a look at the biggest moments from this year’s Big Game ads, featuring everything from robots and AI glasses to a touch of drama involving tech founders.

A witness

Vodka brand Svedka is teaming up with what it says is the first “prime” AI-generated national Super Bowl spot. The 30-second ad, titled “Shake Your Bots Off,” features the company’s robot character, Fembot, and his new partner, Brobot, dancing their circuits at a human party.

According to Svedka’s parent company, Sazerac, it took nearly four months to rebuild Fembot and train the AI ​​to mimic facial expressions and body movements, The Wall Street Journal reports. However, the vodka brand noted that some aspects are still managed by people, such as the development of the storyline.

The company partnered with AI firm Silverside to create the Super Bowl spot, according to ADWEEK. Silverside AI is the same team behind the new AI-generated Coca-Cola commercials that sparked controversy.

It’s a bold move to debut AI-generated content during the Super Bowl, an event known for star-studded, high-production ads. The heavy reliance on AI is polarizing, fueling debates over whether AI will replace creative jobs.

Either way, Svedka definitely got people talking.

Anthropic

Anthropic’s ad not just about selling his Claude chatbot; it’s about throwing shade. The commercial took a jab at OpenAI plans to introduce ads to ChatGPTwith the tagline: “Ads are coming to AI. But not to Claude.” Instead of just focusing on Claude’s features, this enjoyed at the idea of ​​your helpful AI assistant suddenly becoming a hype man for “Step Boost Maxx” insoles, for example.

This is not a standard product pitch, and it has evolved into a online fight. Sam Altman of OpenAI shot back on social media, calling the ad “blatantly dishonest.” So while we didn’t get any more Kendrick vs. Drake rap beef this season, we might have gotten our own. AI, nerdy version of it.

Meta promotes this Oakley branded AI glassesdesigned for sports, exercise, and adventures, including extreme scenarios like chasing a departing plane.

The ad shows thrill seekers, from skydivers to mountain bikers, using the glasses to capture epic moments. Famous faces like IShowSpeed ​​​​and filmmaker Spike Lee appeared, demonstrating capabilities such as filming a basketball dunk in slow motion, posting hands-free on Instagram, and other advanced features.

The tech giant also showcased its wearable AI tech in last year’s Super Bowl ad to pique consumer interest, with stars like Chris Pratt, Chris Hemsworth, and Kris Jenner showing off Ray-Ban Meta glasses.

Amazon

Amazon’s ad took a cheeky (and slightly confusing) approach, starring Chris Hemsworth in a satirical “AI is out to get me” storyline. The commercial exaggerated common fears about AI, with Hemsworth jokingly accusing Alexa + of plotting against him. Scenes include Alexa+ closing the garage door on her head and closing the pool lid while she’s swimming, each mishap getting more and more ridiculous.

Beyond the dark comedy, the ad introduces the new Alexa +, which shows enhanced intelligence and capabilities, from managing smart home devices to planning vacations. Alexa + has been available in early access for over a year and officially launched to all US users on Wednesday.

RING

Ring’s commercial highlights this “Find Party” featurewhich uses AI and a community network to reunite lost pets with their owners. The ad follows a young woman looking for her dog Milo, illustrating how users upload a photo of a pet to the app, where AI works to identify matches and tap nearby cameras and the wider Ring user community to help track down missing family members.

RING recently announced that anyone can now use Search Party, even without a Ring security camera. According to the company, the feature has already helped reunite more than one lost dog with its owner every day.

Google

The Google ad shows the Nano Banana Prothe latest image creation model. The commercial follows a mother and son as they use AI to envision and design their new home, upload photos of bare rooms and turn them into personalized spaces with a few prompts.

ramp

Ramp scored big by hiring Brian Baumgartner — the actor who played Kevin on “The Office” — for its Super Bowl commercial.

In place, Baumgartner used Ramp’s AI-powered expense management platform to “multiply” himself, effortlessly tackling a mountain of work. The ad highlights how Ramp’s all-in-one solution helps teams focus on the most important tasks through intelligent automation.

And, as a fun nod to his TV persona, Baumgartner is seen carrying a pot of chili in the ad, referencing Kevin’s legendary scene where he brings his beloved recipe to his co-workers to try, only to destroy the entire pot on the floor.

Arches

Rippling, the cloud-based workforce management platform, joins all of these first Super Bowl ad. The company tapped comedian Tim Robinson for a spot about riding an alien monster, poking fun at HR headaches and the promise of AI automation.

Hims & Hers

Health company Hims & Hers used the Super Bowl spot to address disparities in access to health care. The ad cleverly mentions the lengths the wealthy go to for health and longevity, even as it appears to mock Jeff Bezos’ and Bryan Johnson’s Blue Origin spaceflight in 2021. expensive anti-aging routine.

In recent years, the company launched an AI-powered “MedMatch” tool to provide more personalized treatment recommendations, especially for mental health and wellness.

Wix

Website builder Wix has unveiled its new AI-powered Wix Harmony platform, which promises to make website creation as easy as chatting with a friend. Unveiled in January, the flagship platform combines AI-driven creation and “vibe coding” with full visual editing and customization.

Wix’s biggest competitor, Squarespace, also has a Super Bowl ad this year. The Squarespace ad has a more cinematic approach starring Emma Stone and directed by Yorgos Lanthimos.

This post was first published on February 6, 2026.