Ford has demonstrated the technology that will go into a $30,000 electric pickup truck


It must be Ford stop its F-150 Lightning pickup but it doesn’t stop at electric cars. Just CEO Jim Farley flirting the automaker’s electric pickup based on the new Universal Electric Vehicle platform he called “one of the most daring and important projects in Ford history.”

The Universal EV platform will be used by a family of affordable EVs sold worldwide, but will start with a mid-size pickup for the US founded in Louisville, Kentucky. It is set to go on sale next year with a target price of $30,000.

Farley discussed some of the technologies that will go into the pickup, especially aerodynamics, an important aspect if Ford is to compete with rivals. “The team spent countless hours extracting every last drop of aero efficiency in the mid-size electric pickup,” he said. Farley also mentioned “simplified aluminum unicasting (that) condenses 146 parts into two” as a way to improve production efficiency.

Ford will invest $5 billion, including $2 billion in the Louisville factory on top of the $3 billion already announced for its BlueOval battery plant. It will expand the Louisville facility by 52,000 square feet and “create or secure” nearly 4,000 direct jobs, the company said last year.

Ford has yet to reveal the pickup’s name or show a photo, but it should have more interior room than a Toyota RAV4. Buyers can lock bikes or surfboards in the pickup bed, eliminating the need for roof or trailer hitch racks. It has a low center of gravity from the battery, instant torque and a 0 to 60 mph time “as fast as the Mustang EcoBoost (about 4.5 seconds), with more downforce,” said Ford.

Jim Farley famously imported a famous fast and high-tech Xiaomi SU7 EV from China and drives it daily, telling a podcaster that he doesn’t want to “give it up.” Hopefully, his experience will result in more tech-forward Ford EVs based on the Universal platform.



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