The end of the best-selling electric pickup truck is here: Ford is pulling the plug on the F-150 Lightning at the end of the year. It is not dead dead, but the next version of the Lightning is an extended range electric vehicle, known as the EREV. Ford pitched it as the “next generation.”

In a news release MondayFord announced the end of current Lightning production and called the EREV “a significant expansion of the F-150 Lightning’s capability.” With the EREV set-up, Ford will add a gas engine that will act as a generator for the EV components. This will give the Lightning EREV more than 700 miles of range.

The original Lightning was the darling of the Biden administration, showing how America’s best-selling truck embraced the inevitable electric future. Even the former president drove one to the White House South Lawn. Then Donald Trump was voted back into office and his administration immediately pushed back on EV-friendly policies, namely the $7,500 tax incentive for new (and eligible) EV purchases.

So while not a political decision, it’s likely that Ford called it Lightning because of the Trump administration’s policy decisions. Before the consumer tax credit expired on September 30, Lightning sales emerged: in September alone almost 4,000 electric trucks were sold, an increase of 135% from last year. October and November saw a sharp decline, dropping to about 1,000 trucks sold in November.

Launched in 2021, the Lightning is in a constant battle with cost. The market wanted and expected a cheaper pickup truck that never happened even with federal discounts. The cheapest Lightning trim for non-fleet owners starts at $63,345—for the next two weeks at least.

The company admits that there are problems with the cost of a separate news release Monday about “moving to higher return opportunities.” Without the Lightning designation (Ford only has the Mustang Mach-E and Lightning for everyday carbuyers), the company announced that it will no longer “produce more electric vehicles where the business case is broken due to lower-than-expected demand, high costs and regulatory changes.” It said it would need $19.5 billion in charges to restore its electricity strategy by 2029.

Automotive research firm AutoPacific president and chief analyst Ed Kim doesn’t think it’s as dire as it sounds. “I don’t think this is the end of electric trucks,” he said. “It’s going to take longer to get there than expected.”

The F-150 as an all-electric vehicle has always been a big question for truck customers, especially with concerns about range, long trips and towing and charging infrastructure. Ford is looking at what Ram decided to do with its electric truck plans: drop the all-EV Ram 1500 and opt for at least some electrification with EREV. “The market is not ready to use all the electricity,” Kim said.

For electric pickups like the Rivian R1T and Tesla Cybertruck that come from electric-first companies, Kim lumps them into a separate category altogether. He sees Cybertruck owners buying the truck for lifestyle, not as a work truck or for professional heritage.

“Ultimately, the next-generation Lightning is still an electric truck,” Kim said in a phone call. “It’s like an EV with training wheels.”

But still, RIP to the F-150 Lightning. Here’s hoping the next iteration continues the big “Mega Power Frunk.”