We have the conditions to consider our email address harmless. Most of us think it’s just an ID, a way to get receipts and shipping updates, but that’s not the case.

Your email is the skeleton key to your online identity. That’s it company Used to build behavior profiles, targeted ads, link purchases, and sometimes worse, facilitating fraud after violations. And, when you reuse the same email address everywhere, you will make that key universal.

To keep it private, I use alias to shop online to stay anonymous, reduce spam, and more. Let’s discuss what alias are, why it matters, and how they quietly turn the table.

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A woman browses Amazon website on her laptop on September 29, 2024. (Serene Lee/SOPA image/Lightrocket)

How email alias helps you stay anonymous online

Every time you enter a primary email on a shopping website, you provide the company with a lasting way to connect behavior Different platforms, devicesand time range. They may have or encrypt your email, but the behavior pattern remains. You can still track, but the alias breaks the chain.

Instead of sharing my actual email address, I create a unique email address for each website. These emails still arrive at me by forwarding, but the company never sees my real address. This small change prevents them from connecting my activity to other accounts or sites. This is not a perfect solution, but it adds enough friction to destroy the tracking system.

Every alias I use is a kind of tracker. If a person starts getting spam, I know which website is selling or losing my data. Most people don’t know where the violations occur, they just assume that “has happened.” I took another approach. I don’t try to unsubscribe or set filters or waste time guessing when the alias starts receiving unnecessary emails. I just disable the alias and the problem has gone.

Spam phishing emails are displayed on laptop screen on March 21, 2022. Retail companies often sell shopper data, resulting in unwanted spam and phishing messages. (Peter Dazeley)

Block companies from tracking you via email alias

One study shows that an average e-commerce website uses 15 to 30 third-party scripts, analysis trackers, advertising pixels, behavior beacons. Even if the site itself is honest, its stack may not be. Your emails are delivered through the hierarchy of infrastructure, mailing tools, CRM platforms, shipping plugins. And it only requires a wrong configuration, or a careless developer, and your data ends up falling into the wrong hands.

The alias reduces the explosion radius. If the site is violated, your core identity will still not be affected.

Alias ​​is more than just Protect privacythey improve behavior. When I started using them, I found myself thinking more clearly about where I registered and why. The mental pause needed to generate a new alias made me more intentional. It gives chaos. I can set rules like all product warranties, visit [email protected], all newsletters to [email protected].

Create email alias for better online privacy

Just one alias is not enough to stay safe. You need one more Secure Email Provider first. By creating email aliases, you can protect information and reduce spam. These aliases forward messages to your primary address, making it easier to manage incoming communications and avoid data breaches.

For advice on private and secure email providers that provide alias addresses, visit Cyber​​guy.com.

While shopping online, a woman browses Best Buy on her smartphone. (Serene Lee/SOPA image/Lightrocket)

Kurt’s key points

We have made progress in password hygiene. Many of us now use password managers and enable two-factor authentication, but when it comes to email, habits haven’t changed much. Most people still rely on an email address, Including shoppingbanking, subscription, work, and even family communication. This is not only inefficient, but also a security risk. Using email alias is an easy way to fragment digital identity. It adds complexity to attackers and reduces the chance of a single violation affecting multiple accounts.

If you know it makes it easier for you to track, will you also use your main email for everything? By writing to us, let us know Cyber​​guy.com.

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