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Jason Momoa told FOX Business that his brand of Meili Vodka is created to be “sipped naturally” without any additional ingredients.
Some Hollywood stars found success in the booze business in 2024, and one experienced a major setback.
Dwayne “The Rock” Johnson’s Teremana Tequila is the most successful famous tequila brand.
It is also the ninth most successful celebrity-backed brand across all categories, according to Spirits Business.
Johnson’s tequila company is valued at $3.5 billion, according to Spirits Business.
Dwayne Johnson and Mark Wahlberg’s tequila companies have brought in millions. (Getty Images/Getty Images)
SAMMY HAGAR SAYS TRUCK HAS BEEN FOUND AFTER MILLION DOLLAR TEQUILA ROB IN BORDER CITY
Here are other famous alcohol brands that were successful in 2024.
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818 Tequila, Kendall Jenner
Tequila 818 by Kendall Jenner launched in May 2021. According to Spirits Business, sales increased by 150% in the first 12 days after Jenner launched her tequila brand in the UK in 2023.
Kendall Jenner’s 818 Tequila was launched in 2021. (Kevin Mazur/Getty Images for Atlantis The Royal/Getty Images)
Fast Company reported that Jenner’s white tequila dropped its price from $39.99 to $29.99 in 2023 in response to customer demand. The $10 price decrease doubled sales by mid-2024, according to the outlet.
Jason Momoa
Jason Momoa is fairly new to the celebrity alcohol brand game. The star and Blaine Halvorson joined forces to launch Meili Vodka in 2023.
Jason Momoa launched Meili Vodka in 2023. (Vivien Killilea/Getty Images for Meili Vodka/Getty Images)
Earlier this month, Momoa told FOX Business what it takes to make a successful alcohol brand with so many famous competitors.
“I like all spirits. You can have a lot of different kinds. I love whiskeys and scotches and mescals, but vodka is really good and it’s been around for a long time.
WATCH: Jason Momoa shares what makes his brand of vodka stand out from other famous spirits
Jason Momoa told FOX Business that his brand Meili Vodka is created to be “sipped naturally” without additional ingredients.
“So we wanted to make something that you could just drink and drink naturally. It’s treated like an ingredient and not like a spirit, so we wanted to address that,” Momoa said.
Sammy Hagar
Sammy Hagar and business partner Guy Fieri haven’t had as good a year as other celebrity-backed alcohol brands.
Hagar and Fieri co-own the Santo Spirits tequila brand.
In November, Santo Spirits had two cargo trucks carrying $1 million worth of stolen goods in Laredo, Texas, after moving them across the border from Mexico.
Sammy Hagar and Guy Fieri co-founded Santo Spirits in 2017. (Ethan Miller/Getty Images for The Saints: Saint Pure Mezquila/Getty Images)
The missing trucks were carrying 24,240 bottles Sant Blanc and Reposat and a specially made Extra Añejo, which was created over 39 months.
Hagar told FOX Business this month that the brand will be more cautious going forward when it comes to shipping.
“We will pay more attention,” the 77-year-old said. “You think everything’s fine. You think, ‘Hey, the truck got through the border, everything’s fine.’ No, it got to the border and it wasn’t great, so now we’re very careful.”
WATCH: Sammy Hagar and Guy Fieri to be ‘very careful’ sending tequila trucks to border after robbery
Sammy Hagar told FOX Business that he and business partner Guy Fieri will pay “more attention” to transporting tequila after the robbery.
The rock star is proud of the Santo brand.
“We cut the agaves,” he said. “Most people leave a lot of green in there, and the green is bitter. They also use younger agaves, and they’re bitter. And you have to add sugar and things, coloring. We don’t do any of that. It we leave it in the barrel until it takes the color we want, the flavor we want. Everything is the best that can be done.”
Fieri and Hagar launched Santo Spirits in 2017 and operate out of the El Viejito distillery in the highlands of Jalisco, Mexico.
Mark Wahlberg
Mark Wahlberg became an investor in tequila brand Flecha Azul in 2021 after visiting a distillery in Jalisco, Mexico with co-founders Aron Marquez and Abraham Ancer.
Mark Wahlberg is co-owner of Flecha Azul Tequila. (Denise Truscello/Getty Images for Palms Resort & Casino/Getty Images)
In July 2023, Wahlberg took to Instagram to celebrate Flecha Azul being voted the “#1 Tequila in the World.”
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In 2024, Wahlberg opened a new location for his restaurant that serves his tequila, Flecha Cantina in Las Vegas.
Matthew McConaughey
Matthew McConaughey and his wife Camila McConaughey co-founded their tequila company, Pantalones Tequila, in 2023.
Pantalons offers three types of tequila — white, reposado and anyenc.
Camila McConaughey and Matthew McConaughey launched Pantalones Tequila in 2023. (Gary Miller/Getty Images/Getty Images)
“We met over margaritas, and from that first sip, we knew we wanted to create something special together. Tequila was and still is part of our history, so taking on the challenge of creating our favorite tequila was perfect and natural for the next chapter for our first business partnership together and for us as a couple,” Matthew and Camila said on their website.
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“Once we made an exceptional tequila that spoke for itself, we wanted to put the fun back into tequila – over the past decade, the tequila industry has seemed to become more and more serious, and sometimes even and all arrogant.
“That’s not what tequila is about for us and our friends, so we wanted to buck that trend. We did 47 tastings before the product hit the market. This process led us to a smooth organic agave flavor , balanced and with just the right touch of sweetness on the tail end, which you’ll find in every sip.”
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According to Forbes, Panatalones Tequila has made its mark in its first year on the shelves. The outlet reported that the brand won top honors at the San Francisco World Spirits Competition.
Bob Dylan
In 2018, Bob Dylan launched his own whiskey brand, Heaven’s Door Spirits. Dylan joined forces with Marc Bushala to convert an old church in Tennessee into a distillery.
“You don’t always find inspiration. Sometimes it finds you. We wanted to create a collection of American whiskeys that each told a story,” Dylan said in a press release at the time, according to The Guardian.
Bob Dylan’s Heaven’s Door Spirits was released in 2018. (Courtesy of Heaven’s Door Spirits / Fox News)
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Dylan elaborated further on the whiskey company’s website, saying: “I wanted to create a collection of American whiskeys that, in their own way, tell a story. I’ve been traveling for decades and have been able to try some of them . the best whiskey spirits the world has to offer. This is a great whiskey.”
