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The documentary “Melania” details these 20 days of life first ladyLife Before President Donald Trump’s Second Term shocked the Hollywood media with its surprising opening weekend.
According to reports, “Melania” released Best opening weekend A documentary from over a decade old that stands in stark contrast to its low critical scores.
“No one saw this coming, and many thought Melania was a bomb before it even came out, based on the empty or nearly empty seat maps at movie theaters across the country.” hollywood reporter Report on Saturday.
The documentary “Melania” earned the highest box office for a documentary in more than a decade. (Melania Trump)
It continued, “(E)xhibitors weren’t so convinced, as ticket sales were weak and countless social posts showed the auditorium selling only a handful of tickets (it’s hard to remember a non-concert documentary’s opening numbers being so heavily scrutinized).”
Other entertainment media also expressed surprise at the box office performance of the “Melania” documentary.
“‘Melania: Twenty Days of History’ The haters and losers are being proven wrong. The documentary, directed by Brett Ratner, which chronicles three weeks in the life of the incoming first lady, exceeds expectations,” rolling stone magazine Sunday report.
Melania Trump speaks out more in second term, praised by prominent allies
The Hollywood press was shocked by the box office numbers of “Melania.” (Amazon MGM Studios)
Variety reported that the film “exceeded box office expectations.” claim deadline Despite concerns about “mass-squeezing” the box office, “Melania” “smashed exactly what she was supposed to do” in the red zone.
new york times The film was initially forecast to take just $5 million, but that figure was “a result of saving face for the First Lady,” although it took into account the context of a blockbuster premiere.
The New York Times wrote: “On Saturday, analysts expected the nearly two-hour film to take in about $8 million at the domestic box office. It actually took in $7 million, indicating that the opening day was packed with Mrs. Trump fans.”
fox news numbers Amazon-MGM Studios was contacted for comment.
The report also found that Amazon-MGM Studios spent $40 million on the documentary and another $35 million on marketing. However, the studio reportedly intends to recoup those costs through licensing deals and upcoming plans to add the film to its Prime Video streaming service.
Amazon is reportedly pleased with the opening weekend box office performance of its “Melania” documentary, despite the high cost. (Lionnier/Getty Images)
“We are very encouraged by the strong start and positive audience response, with Melania’s early box office exceeding our expectations,” Kevin Wilson, head of domestic theatrical distribution at Amazon-MGM, said in a statement. Variety statement. “This momentum is an important first step in what we see as the long-tail lifecycle of our films and upcoming documentary series, extending well beyond the theatrical window and which we believe will have a significant impact on our service. We are confident in the long-term value this launch will bring to theaters and to our customers through Prime Video for years to come.”
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The “Melania” documentary was also widely criticized by entertainment critics, who called it a form of “propaganda” by the Trump administration. By comparison, verified audience users on Rotten Tomatoes largely praised the filmobtaining a support rate of 99%.
