itstargetnews
A ‘new prediction market experience’ has been launched by Crypto.com, called OG, which aims to give consumers a new way to trade, participate, and climb the leaderboard.
The company Office has partnered the news on Tuesday (February 3) and they explained how OG gives sports fans access to a range of Sports event contracts regulated by the CFTCas well as additional activity contracts across financial, political, cultural, and entertainment events.
In explaining this, the team says they combine the accessibility of a consumer app, the engagement features of a social media network, and ‘the strength’ of an institutional-grade platform.
We are excited to officially unveil the new era of prediction markets for sports fans with the launch of OG! Make your call today at https://t.co/X9D1s2StPQ.
Read more here: https://t.co/a2FrohML3B pic.twitter.com/6suaOYy1yL
— Crypto.com (@cryptocom) February 3, 2026
Speaking at its launch, Kris Marszalek, Co-Founder and CEO of Crypto.com said: “Crypto.com has successfully built one of the largest brands and best app experiences in cryptocurrency during a time of hypergrowth among a complex regulatory landscapeand now we will work to replicate this OG experience in the prediction market space.
The co-founder said that they have experienced 40x weekly growth in their prediction market business in the last six months which he said required a joint effort with a standalone platform.
“Our goal is to establish OG as the leading technology in the sports prediction market with the best customer experience.”
Crypto.com’s OG will be the first prediction market platform to offer margin trading
The app aggregates market-driven probabilities into clear, updated forecasts to provide a transparent view of what people believe will happen next. It also has a space for consumers to connect with other merchants and share their opinions.
According to the press release, OG plans to provide access to Cyrpto.com | Derivatives North America (CDNA) margin prediction contracts offered through Crypto.com’s federally licensed futures commission. They claim to be the first prediction market platform to offer margin trading.
As part of the launch, Nick Lundgren was named CEO of the app. He also served as Crypto.com’s Chief Legal Officer and led the company’s entry into CFTC-regulated sports activity contracts in December 2024. As such, the launch comes after Crypto.com has pulled its prediction markets and sports contracts from nine states, following pressure from state regulators and government agencies. Critics argue that prediction market platforms like Crypto.com actually offer unlicensed sports betting under a different name.
Featured image: Crypto.com / OG via press release
The post Crypto.com is going all in on the prediction markets with its new OG app first appeared in ReadWrite.
