The founder of Crypto.com the next AI face-off, and he spared no expense.

Crypto.com co-founder and CEO Kris Marszalek has launched a new AI agent platform under the AI.com brand, a domain he reportedly bought for $70 million.

The new company claims that this transaction is “believed to be the largest domain purchase in history.” There is a chance that there are bigger deals that are not disclosed. Historically, Cars.com has been cited as the most valuable domain name since financial statements tied to its acquisition in 2014 revealed that the site was listed as a intangible assets worth $872.3 million.

According to a press release, the platform will allow users to create a private, personal AI agent that works for the user. The company says the AI ​​agent can send messages, build projects, trade stocks, and even update a dating profile.

The company says all user agents operate in a dedicated secure environment with data encryption using user-specific keys.

“We are at a fundamental turning point in the evolution of AI as we rapidly move beyond basic chats to AI agents that actually do things for people,” said Marszalek, in press release. “Our vision is a decentralized network of billions of agents that improve themselves and share these improvements with each other, rapidly and rapidly expanding agent capabilities and accelerating the advent of AGI.”

The website’s landing page currently has a countdown clock for Sunday, when the platform is set to officially launch after a Commercial Super Bowl.

Marszalek is set to serve as CEO of Crypto.com and AI.com.

The Financial Times reportsciting the broker of the deal, that AI.com was sold for $70 million. Back in March 2025, GetYourDomain.com announced that it was selling the domain with a $100 million asking price.

Marszalek launched Crypto.com in 2016, which was previously known as Monaco. Eventually the company acquired the Crypto.com domain, as it was reported worth $5 to 10 million. Since then it has grown into one of the largest crypto exchanges in the world, with more than 150 million retail users. Now Marszalek appears to be betting he can do the same in the AI ​​space.

“When we started Crypto.com there were almost a thousand different exchanges, and somehow we were able to operate,” Marszalek told The Financial Times. “We’re going to make it (AI.com) work one way or another.”

He added, “I thought it was interesting that one person could own two domains that stand for such important categories.”

It is reported that he has already received interest from buyers for the domain, but believes that AI.com will help the company build brand awareness and trust among customers.

Cyrpto.com is no stranger to big, colorful marketing schemes. In 2021, reached a $700 million multi-decade deal to rename the Staples Center to “Crypto.com Arena.”