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Costco quietly released a new, exclusive Nike collaboration sneaker on Friday in a surprise move that sent both customers and the resale market into a frenzy.
The Nike SB Dunk Low x Kirkland Signature Exclusive released at select locations, Nike told FOX Business on Sunday. according to Everyday women’s clothingitem was dropped in New York, Oregon, California and Washington for $134.99.
In just three days, the product’s resale margin skyrocketed to approximately 200% or more, with prices ranging from approximately $400 to $1,000 on third-party sites such as StockX, eBay, and GOAT.
The sneakers appear to be inspired by Kirkland’s hoodies, known for featuring the retailer’s own brand in black, gray and white selections.
Customers shop for clothing at a Costco store on July 13, 2021 in Novato, California. (Justin Sullivan/Getty Images/Getty Images)
Adorned with various Kirkland emblems, the sneaker comes in a gray colorway with an exterior that resembles sweatshirt material and an inner lining that mimics the pill texture a sweater develops after repeated wear.
The Kirkland logo appears on both the side heel and inner tongue, with the tongue tag reading “Nike Skateboarding Dunk Low Pro.”
THE LESS KNOWN BENEFITS OF COSTCO MEMBERSHIP EXPLAINED
People visit the Nike store on 5th Avenue during the holiday season in New York City, USA, on December 9, 2022. (Eduardo Muñoz / Reuters / Reuters Photos)
On the back of the tongue is a label that mimics the white price tag sheets the retailer uses in-store, reading “Kirkland Signature Skateboarding Shore” for $135.00.
While the sneaker retails for $134.99, Costco is known to incorporate subtle meanings into its price. “.99” at $134.99 usually indicates a regular priced item, while “.00” at $135.00 could indicate that the product is out of stock.
| Ticker | security | last | change | % change |
|---|---|---|---|---|
| COST | COSTCO WHOLESALE CORP. | 940.25 | -11.34 |
-1.19% |
The shoe also features a removable hang tag designed to look like a Costco Executive Membership card.
Costco membership and customer service desk at a Florida store. (Lindsey Nicholson/UCG/Universal Images Group via Getty Images/Getty Images)
Additionally, the insole features a large Kirkland logo, while the reverse features an image of Costco’s famous and affordable hot dogs, priced at $1.50.
| Ticker | security | last | change | % change |
|---|---|---|---|---|
| FROM | NIKE INC. | 61.84 | -0.73 |
-1.17% |
On the StockX platform alone, 660 pairs of shoes were sold over the weekend, with the highest sale reaching $600.
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The sudden release comes after last year’s leak of the collaboration, which provided only limited details and left fans speculating about the design, pricing and overall concept.
