Chinese social media app RedNote is the number one app while the TikTok ban is running


With TikTok likely just days away from being banned in the US, app users are pushing some previously little-known apps to the top of the Apple and Google stores. The app that so far seems to be benefiting the most is a Chinese social media app called “RedNote” or Xiaohongshu, which translates to “little red book.”

The TikTok-like app for shortform video is the number one app in Apple’s App Store and is ranked 34th in the Google Play Store. RedNote has become popular because many TikTok creators have started about their experiences in testing the Chinese app. Meanwhile, on RedNote, many creators have shared videos about welcoming “TikTok refugees” to the service.

The app is set up very much like TikTok, with the ability to vertically scroll through feeds of shortform videos based on your interests. Most of the app’s interface is in Chinese, so it’s a bit confusing to navigate, although there are some. on TikTok explaining how to change the app’s language to English.

While RedNote seems to be out of nowhere, the app has been popular in China for years. CNBC The more than decade-old app is seen as a challenger to ByteDance’s Douyin and e-commerce giant Alibaba, which has about 300 million users.

RedNote is not the only app raised by concerned TikTok users. Another ByteDance app, Lemon8, is also trending in the Apple and Google stores, where it is in second and first place, respectively. But while TikTok itself has sometimes Lemon8 will likely face the same fate as TikTok if the Supreme Court sides with the Biden Administration, which .

Another video app which describes itself as “where social meets shopping,” is also trending in both app stores. The app, from Los Angeles-based Humans, Inc., features shortform videos and an in-app storefront. It is currently ranked number 14 on Google’s store and number four on Apple’s. The company was worth more than $1 billion last year, according to .

Another app that seems to benefit from the upcoming ban on TikTok is called “ReelShort.” While the name of the app seems to be a play on Instagram reels and YouTube Shorts – both of which are well-established TikTok clones – the app seems less of a TikTok clone and more of a wannabe. . The app features bite-sized clips of longer “movies” with quirky titles like “The Heiress Blacklisted her Husband” and “In Love with the Alpha.” ReelShort is number seven on the App Store and number two on Google Play.

While it’s unlikely that any of these apps will remain popular for long, the fact that many relatively unknown apps have quickly risen to the top of the app stores is another sign of how influence TikTok users and creators. It also highlights how TikTok is banned alone the influence of Chinese technology companies in the US.

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