OpenAI announced on Monday that it has begun testing ads in the US for users on the Free and Go subscription levels.

The newer Go plan is a low subscription for $8 per month in the US and then introduced worldwide in the middle of January.

Subscribers to OpenAI’s paid plans, including its Plus, Pro, Business, Enterprise, and Education tiers, won’t see ads, the company said.

OpenAI aims to address concerns about how ads impact the user experience, which a blog post: “Ads do not influence the responses ChatGPT gives you, and we keep your ChatGPT conversations private from advertisers. Our goal is to support ads with broader access to ChatGPT’s more powerful features while maintaining the trust people place in ChatGPT for important and personal tasks.”

The movement, which the company announced last monthwas teased in a series of Super Bowl ads that ran Sunday from a key rival, Anthropic.

In its TV commercials, Anthropic pokes fun at the idea that some AI companies, such as OpenAI, will soon include advertising by showing how poorly integrated ads can disrupt the consumer experience. This is shown on screen by actors with mirrored eyes playing AI chatbots, who will give their advice along with a poorly targeted ad.

CEO of OpenAI Sam Altman has been very testy about jabs, CALL the ads are “dishonest” and Anthropic is an “authoritarian company.”

Consumers have so far resisted the idea of ​​AI-answered ads. OpenAI faces a backlash late last year when it tested app suggestions that looked like unwanted ads. However, the AI ​​company needs to generate revenue from its popular chatbot to cover the costs of developing its technology and growing the business.

Although understandable, critics fear that ads will influence responses on ChatGPT. OpenAI denied this in its announcement, saying that ads will be optimized based on “what works best for you.” The company says the ads are also always clearly marked as sponsored and separated from organic content.

In tests, OpenAI tries to match ads to users based on the topic of their conversations, past chats, and previous ad interactions. For example, users researching recipes might see ads for grocery delivery services or meal kits, the company says. OpenAI says that advertisers do not have access to user data, only aggregate information about ad performance, such as views and clicks.

Users can also view their history of interactions with ads and clear them at any time. In addition, OpenAI says users can dismiss ads, share feedback, see why they were shown an ad, and manage ad personalization settings.

Ads will not be shown to users under the age of 18, nor will they be placed near sensitive or regulated topics such as health, politics, or mental health.