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Apple has a new AirTag that is better at finding lost items. If only it would help find the goodwill that Apple lost when CEO Tim Cook chose to party at the White House on Saturday.
There’s a lot of Apple news to unpack — and unbox — this week, between new gadgets, subscriptions and scandals. In this week’s episode of One More Thing, which you can watch embedded below, I explore what Apple fans feel is missing out.
Check it out: New AirTag Tested, As Tim Cook’s White House Visit Sparks Calls for Apple Boycott
We’re starting with our first new Apple product of the year, the 2nd generation of the AirTag. It looks the same, costs the same, but has some useful features to help find your lost keys. I unboxed it with the original model and take what we learned from the test with CNET managing editor Patrick Holland.
Regardless of the new trackers, many Apple fans SPOKE about a company that has lost its way. Calls for an Apple boycott are growing louder on social media afterwards photos of Cook at the White House surfaced last week. He attended a VIP party for Melania Trump airing the movie, just a few hours after the world watched the video of brutal killing of ICU nurse Alex Pretti by Minnesota Border Patrol agents.
Cook said this in a letter to his staff, Bloomberg shared. But the statement was a bit tame compared to the ways Cook has spoken in the past against racism and violence, immigration restrictions or right to privacy.
Is the angry crowd on my social feed a sign of consumers backing away from spending on Apple? Let’s see how pressure affects company behavior.
This is just the start of a busy year for Apple. This week it also launched a new subscription service for a creative suite of apps, called Apple Creator Studio. But not everyone can jump for joy at the chance to be hooked on a subscription to get the latest features for their apps, instead of paying to own a program. But what do consumers actually own?
For more One more thingsubscribe to our YouTube page to catch Bridget Carey breaking down the latest Apple news and issues every Friday.
