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David Beckham’s branded businesses paid out about $124mn in dividends, according to accounts filed this week, with profits rising due to endorsements, digital content and the launch of new consumer products.

The set of accounts for DRJB Holdings highlights the continued popularity of the Beckham brand more than a decade after he retired from professional football.

DRJB Holdings includes David Beckham Ventures Limited, which owns most of his brand portfolio and earns license revenues from companies such as Boss, Stella Artois and Paramount. It is also the holding company for Studio 99, which produces the Beckham documentaries for Netflix and created marketing campaigns for brand partners.

Beckham and his team remain active in promoting his public image – most recently in a popular Netflix documentary – and turn that into a lucrative stream through marketing links to brands that want to engage. -with star.

Beckham is also a co-founder and co-owner of the Major League Soccer franchise Inter Miami.

DRJB Holdings is majority-owned by US retail and entertainment group Authentic Brands Group, which bought the business in 2022 and has since overseen the brand’s global operations.

According to the accounts, which were filed on Monday, DRJB Holdings paid its shareholders ordinary dividends of $28.5 million in 2023 as well as $38.9 million in preferred share payments.

The accounts also show that after the end of 2023, a final dividend of $5.6 million was paid against preferred shares in the first quarter of 2024, while ordinary dividends of $51 million were paid to shareholders. of the company.

A person familiar with the details said the dividends were split between Authentic Brands, which owns 55 percent of the business, and Footwork Productions, the Beckham company that owns the rest.

However, Authentic Brands is paid all of its dividends in preferred shares, the person added, which means the football player will get about $36 million from his stake in the company.

Authentic Brands, which owns retailers including Forever 21 and Barneys New York, as well as brand rights for stars such as Shaquille O’Neal, paid about $269mn for a 55 percent stake of the group in 2022.

According to reports, pre-tax profit for DRJB Holdings increased to $36.2mn in 2023, from $16.2mn in 2022. Revenue increased to $91.2mn, from $89.7mn last year.