Make the jump to a new 4K TV it doesn’t have to be expensive. In fact, you might be surprised at some of the big names offering affordable TVs that still have all the bells and whistles along with 4K capability itself. So if you want to enjoy all the latest it’s a must watch TV showsblockbuster movies and gripping documentaries in style throughout 2025, then check out these models from Samsung, LG, TCL and more.

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CNET is here to help find the perfect fit for your needs and your budget. With over two decades of personal tech review experience, David Katzmaier is our resident TV expert, and he’s personally tested and reviewed many of the models you’ll find on this list. Those untested by CNET were directly selected based on size, specs, features, design, brand and price.

There are some incredible deals happening right now that will save you a lot of money and help you get a great 4K TV at an affordable price. Keep in mind that deals can expire at any time, so if you find the right fit, you’ll probably want to act fast.

We update this page regularly, so check here for the latest offers. If you’re shopping on a budget, you can also check out our roundup of everything best cheap TV deals.

What’s the best 4K TV deal right now?

Choosing the overall “best” 4K TV deal can be difficult because there are so many variables that come down to personal preference. At this time, we recommend the LG 43-inch Class UT70 smart TV because of its affordability. After the holiday season, it’s only natural that many of us feel the pinch in our bank accounts. So if you want to upgrade to a 4K TV with one of the best brands in the box business for less than $250, this is a great option.

Best 4K TV deals

The Samsung S90D offers excellent picture quality, an easy-to-use interface and excellent viewing angles. We are still talking about all this in ours reviewwith the only negative being the reduced black level in a bright room and its high price. The latter is now somewhat solved, thanks to this $100 discount.

The Insignia is Best Buy’s TV brand aimed at a more budget-friendly market, but that doesn’t mean it’s a bad TV. Not only is this model great for the price, but it’s 4K, has HDR10 and runs on the Amazon Fire TV platform, so it’s perfect if you’re in the Amazon ecosystem.

This is one of the cheapest ways to get a 4K TV from arguably the best TV brand on the market. On top of that, it’s a 2024 model with a $170 discount included, so it’s hard to beat at this price point.

the Omni QLED series is Amazon’s most advanced TV to date. With a stunning 4K UHD display, this 55-inch TV is equipped with a built-in microphone so you can control it hands-free. It also features support for HDR10 Plus Adaptive, HLG and Dolby Vision IQ and has a light sensor that helps automatically optimize screen brightness.

The popular Samsung DU7200 has the South Korean tech giant’s proprietary UHD crystal built in with additional 4K upscaling, a Motion Xcelerator to reduce lag and blur as well as HDR

One of the cheapest ways to get a 4K TV from a well-known brand is this 43-inch model from TCL. It has everything you need to enjoy movies in style with HDR, Dolby Vision, Dolby Atmos, Google Assistant and, most importantly, a 25% discount. Not bad for over $200.

Marked at $700, this 2024 Samsung QN90D is a stunning model with a Neo QLED panel, 4K capabilities, HDR, a 120Hz refresh rate and a 3D-like picture.

How we picked CNET’s 4K TV deals

CNET’s team of deal experts has years of experience scanning the web to bring our readers the best TV bargains out there from trusted brands like LG, Samsung, TCL, Vizio and others. We reviewed size, resolution, gaming compatibility and smart features, and how the models we personally reviewed performed in our rigorous teststo ensure you get the most for your money. Plus, we only source deals from trusted and legitimate retailers, so you never have to wonder if an offer is too good to be true.