Apple is no longer launching an AI service that can “replicate” a doctor and act as a personal health coach, according to It’s Bloomberg Mark Gurman. The company reportedly dropped the unannounced initiative in recent weeks, following a recent organizational reshuffling in which service chief Eddy Cue SUCCEEDS the health division.

While Apple has not yet officially announced the AI ​​health coach, it is reported last year that the company is working on developing a service unofficially called Health+. It is believed to help users track food and proper forms of exercise using their iPhone’s camera, as well as recommend lifestyle changes based on users’ health data. It is reported that Apple has created videos for the service, including those explaining medical conditions and some training guides.

Cue reportedly wants Apple to move faster and be more competitive when it comes to health-focused products, as top names in the field like Oura already offer many compelling features in their iOS apps. He doesn’t think Apple’s plans can compete, Bloomberg said.

Instead of launching an AI health coach as a whole package, Apple will release the individual features it develops in its Health app over time. The videos it shoots and the ability to make recommendations based on user data will be available early this year. Apple is also reportedly working on an AI health chatbot to answer health questions. This is only an interim solution, however, and the company’s intention is to allow the reported future Sir handle future inquiries.