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Amazon is closing all of theirs Amazon Go and Amazon Fresh locations and increasing its focus on Whole Foods Market, the company announced Tuesday.
Amazon said it plans to convert some of the locations into Whole Foods Market locations. The company currently operates 57 Amazon Fresh stores and 15 Amazon Go locations, according to The Associated Press.
“While we have seen encouraging signs in our physical Amazon-branded grocery stores, we have yet to create a truly distinctive customer experience with the right business model necessary for large-scale expansion,” the company said in a blog post.
The last day of operation for Fresh and Go locations is February 1st.
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Amazon signage during the CES 2024 event in Las Vegas, Nevada on Wednesday, January 10, 2024. (Bloomberg via Getty Images)
“We are also increasing our investment in our brick-and-mortar stores that are resonating with customers. Whole Foods Market, a pioneer and leader in natural and organic foods, has enjoyed great success since our acquisition in 2017, with sales growth of more than 40% and expansion to more than 550 locations,” the company said.
“Customers are increasingly choosing Whole Foods Market for both everyday shopping and special occasions, as evidenced by record customer traffic and year-over-year comparable store growth that is outpacing the overall industry. To accelerate this growth, we now plan to invest in opening more than 100 new Whole Foods Market stores over the next few years,” he continued.
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Amazon is increasing its focus on Whole Foods. (Peter Dazeley/Getty Images)
The company said it “plans to introduce new store concepts” in the coming years, including “a new physical supercenter retail concept” that would include “fresh groceries, home staples and general merchandise.”
The shift in focus comes days after reports that Amazon planned to cut thousands of jobs as part of a broader push to eliminate nearly 10% of its corporate workforce.
Then initially cutting roughly 14,000 white-collar jobs in OctoberAmazon is expected to launch a second round of layoffs affecting a similar number of employees, with an overall target of about 30,000 jobs, although the scope may change, according to two sources cited by Reuters.

Next to a display of fresh fruits and vegetables inside an Amazon Fresh store is a sign that says “Just walk Out Shopping.” (NIKLAS HALLE’N/AFP via Getty Images)
If fully implemented, the cuts would be the largest layoffs in Amazon’s history, surpassing the roughly 27,000 jobs the company cut in 2022.
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Amazon CEO Andy Jassy said last year that he expected the retailer’s corporate staff decrease as a result of efficiencies derived from the use of AI.







