X creators from its revenue sharing program if they post AI-generated videos depicting armed conflicts without disclosing that they were created with AI. Head of product Nikita Bier announced the policy change on March 3, saying first-time violators would be cut within 90 days and repeat offenders would be permanently removed from the program.

The policy is very narrow, only applying to creators enrolled in the platform’s revenue sharing program and only to AI-generated videos of armed conflicts, not AI content in general or non-monetized accounts. Violations will be flagged through Community Notes, the X-source fact-checking system, or through metadata detection from generative AI tools. Bier described the change as necessary “in wartime,” though the The conflict between the United States, Israel and Iran has not yet formally, or at least not legally, declared war. Of course, the US has not formally declared war .

The quality of AI video generation is improving at a rapid pace, and has become content from real footage for most viewers. X already watermarks images and videos produced by its Grok chatbot but has not yet required users to disclose AI-generated content. The platform is separately testing a broader AI labeling toggle that will allow users to flag any post that contains synthetic content, as through Social Media Todaythough X didn’t share a timeline for that feature.