In honor of Women’s History MonthStubHub is jumping on the bandwagon of women’s sports and its continued growth.

The ticketing platform announced Tuesday that they will be launching “HerSportsHub.” first dedicated women’s sports ticket destination in the resale sector.

HerSportsHub centralizes access to the WNBA, NWSL, PWHL, NCAA Women’s Basketball and more in one place, giving women’s sports fans a one-stop shop for a variety of women’s sports experiences.

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Team USA celebrates the winning goal during the women’s ice hockey gold medal game between the United States and Canada on Day 23 of the Milano Cortina 2026 Olympic Winter Games at the Milano Santagiulia Ice Hockey Arena on February 19, 2026 in Milan, Italy. (EyesWideOpen/Getty Images)

“HerSportsHub builds on the momentum we’re seeing by creating a centralized space for fans to discover and secure tickets across all leagues,” said Jill Gonzalez. Head of Consumer Communications at StubHub. “Although the center launches this week, it is here to stay to provide access beyond Women’s History Month.”

StubHub saw an increase in demand for women’s sports tickets after the Olympics, particularly in hockey after Megan Keller’s golden goal against Canada. Demand for the Professional Women’s Hockey League (PWHL) increased almost 60% immediately after The American team wins the gold medal at the 2026 Winter Olympics.

It was no coincidence either, as the demand for tickets for women’s sports also grew after the Paris 2024 Olympic Games.

Team USA gold medalists Megan Keller (5), Aerin Frankel (31) and Hayley Scamurra (16) celebrate after the USA-Canada women’s ice hockey gold medal game at the Milano Santagiulia Ice Hockey Arena. Milan, Italy. (Erick W. Rasco/Sports Illustrated via Getty Images)

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Demand for the WNBA increased more than 360% year over year during the Olympic year (in large part due to the presence of Caitlin Clark) and National Women’s Soccer League (NWSL) demand increased more than 150% during the Olympics. In total, eight WNBA and NWSL teams saw search spikes of at least 215% following the Paris Olympics. In the 30 days after the Paris Olympics, demand accelerated again: up 170% in the WNBA and 330% in the NWSL.

In the 30 days following the Paris Games, buyers increased nearly 200%, with 88% being first-time buyers of women’s sports, and multi-game buyers nearly tripled.

To celebrate its launch, it will be StubHub organize a watch party for the NWSL’s Gotham FC on April 4 at the Brooklyn Blazers, a women-owned sports bar, to watch a game against the KC Current.

At the party, StubHub will announce the first recipient of StubHub Access: New York, a $100,000 youth ticket fund to provide young sports fans with the opportunity to experience live sports.

A general view of the interior of the stadium as Gotham FC players approach for their team photo ahead of the 2026 FIFA Women’s Champions Cup third place match between ASFAR and Gotham FC at Arsenal Stadium on February 1, 2026 in London. (Harriet Lander – FIFA/FIFA via Getty Images)

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Keller and Hilary Knight joined Jack and Quinn Hughes on “Saturday Night Live” over the weekend.

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