On February 12, Swiss watch manufacturer Hublot appointed Jungkook as its latest global brand representative. Company president Julien Tornare confirmed in an interview with The Straits Times that the arrangement would take about 18 months to complete. As a result, negotiations continued for more than a year. Discussions progressed while the performers were fulfilling their mandatory military service in South Korea, he said. Tonare cited versatility as a major factor in his selection.

“Why Jungkook? Because he is a master of many talents – dancing, singing, acting. He combines many skills, just like we do at Hublot,” he said.

Since then, the reaction online has intensified, with one X user praising JK’s influence.

“K-pop royalty is there for a reason 🤌🏻❤️‍🔥,” one X user commented.

Many also pointed out that the brand was willing to wait months for BTS’s youngest member until he completed his mandatory military service.

It’s so hot that brands wait months or even years to get Jungkook’s BA🔥🔥🔥

Even in the military they are chasing Jungkook, Jungkook you will always be famous

They fought until the end to capture Jungkook😭😌😌✨​#JUNGKOOKForHUBLOT #JUNGKOOKxHUBLOT

Others even called him “Godkook,” noting overwhelming demand around him.

Oh, GODKOOK…that’s why all the partners JUNGKOOK정국 chooses are pure perfection, perfect for him, treat him like royalty, know his worth very well, value and adore him very much, giving him and us everything!​#JUNGKOOKxHUBLOT

That’s Jeon Jungkook’s business

More information about BTS Jungkook Hublot Global Ambassador

Swiss watchmaker Hublot has confirmed Jungkook as its new global ambassador. That makes the 28-year-old one of the brand’s most high-profile faces, alongside sprint icon Usain Bolt, tennis champion Novak Djokovic and concert pianist Lang Lang.

The confirmation comes after a carefully planned teaser campaign. On February 10, Hublot posted a shadowed Instagram video showing a lone figure walking forward, showing only an outline and the date 12.02.26. The online community reacted within minutes. Many people think this silhouette is stand next to you Singer, it turns out that assumption was correct.

The official introduction event was held at Strx House, a nightlife venue in Gangnam. This gathering is private and attendance is limited. Performers arrive at a welcome ceremony in Seoul wearing blackDress up for the party with a Jack and Jones bomber jacket.

Later, during the formal session, the artist appeared in a maroon suit with a dark purple shirt. He accessorized his piercing with silver earrings and his hair was styled with light hairspray. At the event on February 12, Jungkook wore Big Bang Original Unico. After entering the Gangnam venue, the K-pop idol Well-known media representatives and waved intermittently throughout the show.

This collaboration is symbolic. In 2022, Jungkook delivered the track “Dreamer” at the FIFA World Cup in Qatar, with Hublot serving as the official timekeeper of the event. On the other hand, this announcement comes as BTS enters a new chapter. The septet will release a new record, Arirangbecause they have now completed their compulsory military service.