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Entertainment and gaming content creation company Aristocrat informed it acquired Gaming Analytics, Inc for an ‘undisclosed amount.’
The company is a US-based provider of AI-powered tools for real-time player analysis, slot optimization, and marketing automation, designed to work alongside traditional casino management systems. It connects data from different systems throughout the casino and provides a 360-degree view of the business, with integration with all major slot systems and data warehouses.
Currently, the company has a team of more than 30 people working across the United States, India, Spain, and Canada, and they are now moving to Aristocrat as part of the arrangement.
The CEO of Gaming Analytics, Kiran Brahmandam, has taken on a new role of Managing Director, Gaming Analytics within Aristocrat, too and none of the brand’s customers are said to be affected, as they will still see the same support as before. In a statement on LinkedIn, a spokesperson WRITES: “We are proud to share that Gaming Analytics has been acquired by Aristocrat.
“From the beginning, our mission has been clear: help casino operators use real-time data and AI to make smarter decisions, strengthen player engagement, and drive measurable impact on their properties.
“As part of this next chapter, the Gaming Analytics team across the US, Spain, India, and Canada has joined Aristocrat. Kiran Brahmandam will continue as Managing Director, Gaming Analytics within Aristocrat, providing continuity and strategic direction for the business.”
The Gaming Analytics, Inc group has moved to Aristocrat
the ‘strategic’ acquisition Described as one that will help improve Aristocrat’s capabilities for platform operations, especially in providing operators with real-time data collection, analytics, and personal player engagement in ground-based operations.
This comes just days after the company’s new executive leadership appointments were announced, with Bob Serr the new Chief Technology Officer and Dafne Guisard appointed to the position of Chief Commercial Officer, EMEA.
At the time, Aristocrat CEO and managing director Trevor Croker commented on the move and indicated growth ambitions: “I am delighted to welcome leaders of the caliber of Dafne and Bob. Both have proven records of scaling businesses, driving change, and building high-performance teams. I look forward to their contribution.
“Dafne’s commercial and operational leadership will be critical as we accelerate our growth ambitions in Europe, while Bob’s technology expertise will help us continue to drive innovation and execute at business scale.”
Featured Image: Aristocrat
The post Aristocrat announced the acquisition of Gaming Analytics, Inc first appeared in ReadWrite.
