The pursuit of the AI ​​industry with licensed content a chaotic affairfilled with lawsuits and accusations of copyright infringement. Now, as tech companies look for legally secure sources of AI training data, Amazon is reportedly considering launching a marketplace where publishers can license their content directly to AI companies.

The Information reported On Monday the e-commerce giant met with publishing executives and alerted them to its plans to launch such a marketplace. Ahead of an AWS conference for publishers taking place on Tuesday, Amazon “circulated slides discussing a content marketplace,” the outlet wrote.

Reached by TechCrunch, an Amazon spokesperson did not deny the story but also did not directly discuss the future market, saying only: “Amazon is building long-term, new relationships with publishers in many areas of our business, including AWS, Retail, Advertising, AGI, and Alexa.

Amazon isn’t the first big tech company to take this route. Microsoft recently Cebu launched what it calls the Publisher Content Marketplace (PCM), which it says will give publishers a “new revenue stream” while also providing AI systems with “scaled access to premium content.” Microsoft added that PCM is designed to “empower publishers with a transparent economic framework for licensing” their content.

The move is a natural next step for the AI ​​industry, which is already trying to solve the thorny legal problem of how copyrighted material ends up in AI training data by striking deals with major news outlets and media organizations. OpenAI, for example, has already signed on content licensing partnerships along with Associated Press, Vox Media, News Corp, and The Atlantic, among others.

Those efforts have not been enough to stem the legal fallout. The fight over copyrighted material over AI algorithms has led to a shower of chargesand the issue is still being resolved in the judicial system. New regulatory strategies to address the issue suggested at all times.

Media publishers are also concerned about the ways in which AI summaries — especially those generated by Google in its search results — could depress traffic to their sites. A recent study said that such summaries had a “detrimental” effect on the number of users clicking on websites. The Information report says that publishers may view the new marketplace-based content-sharing system as a “more sustainable business (than current, more limited licensing partnerships) that can increase revenue” as the use of AI continues to advance.