One 30 seconds Super Bowl ad featuring boxing legend Mike Tyson and paid for by the nonprofit MAHA Center encourages viewers to avoid processed foods and visit Realfood.gov. The government website, which the secretary of Health and Human Services Robert F. Kennedy Jr emphasizingprovides resources to those new to administration dietary guidelineswas released in January, and encourages people to use Elon Musk’s AI chatbot Grok to “get real answers about real food.”
I decided to see how Grok’s advice matched up with the administration’s recommendations, especially with regards to protein intake. The new guidelines say to get 1.2 to 1.6 grams of protein per kilogram of body weight per day—more than previously advised—while the new inverted food pyramid prominently features steak and other animal products.
“We’re ending the protein war,” Realfood.gov says, echoing Kennedy’s similar declarations.
Most Americans eating enough protein—and Grok agreed. Indeed, so is one’s own “Scientific Foundation for Dietary Guidelines for Americans“linked to Realfood.gov. It says that US adults consume an average of about one gram of protein per kilogram of body weight per day, or about 15 percent of total energy—the middle of the Acceptable Macronutrient Distribution Range, or ADMR—”suggesting that deficiency is rare.”
After perusing the website to seek AI advice, I first asked Grok how much protein I should eat based on my age, height, and weight. (Grok, it should be noted, often does not return responses to prompts, instead citing high demand and encouraging users to sign up for an account.) It recommends 0.8 grams per kilogram per day—the long-standing recommended daily allowance, or RDA, created by the National Institute of Medicine. When I refined my question, saying I do 30 minutes of strength training four days a week, Grok’s answer was more in line with the administration’s new guidelines.
The recommendation of 0.8 grams of protein per kilogram per day is the minimum amount needed to prevent protein deficiency for a sedentary lifestyle, which describes a significant part of the American population. Nutritionists I spoke with agreed that the new recommendations are more appropriate for people who exercise regularly.
“What I think the administration is trying to do is to target metabolically unhealthy people who may need a little more protein to feel full and satisfied to build some muscle. But that nuance is lost in their one message,” said Lindsay Malone, a clinical dietician at Case Western Reserve University. “Then you go to this AI tool, and it’s almost too much information for the average person.”
While eating more protein can make you feel fuller so you can avoid snacking, he says, eating more protein by itself doesn’t build muscle, which is primarily built through resistance or strength training.
Michelle King Rimer, a clinical assistant professor of nutritional sciences at the University of Wisconsin-Milwaukee’s Zilber College of Public Health, says that eating too much of any macronutrient—protein, fat, or carbohydrates—can lead to weight gain. “Consuming too much protein can still be converted to fat, which can lead to weight gain,” he said.
The administration’s message also says to “put protein first at every meal” with a mix of protein from animal and plant sources. Last week, Kennedy spoke about the “importance of beef protein” at the nation’s largest beef trade show, declaring that “beef is back on the menu,” according to a HHS statement.
When I asked Grok which protein sources are the healthiest, it listed plant-based proteins, fish and seafood, lean chicken, and eggs. The chatbot says to limit or cut down on red meat and processed meat. All of which reflect advice from major health organizations such as American Heart Association and growing evidence that eating plant-based proteins and fish is associated with better health outcomes than diets high in red meat.







