Kalshi’s trading volume exceeds $1 billion super bowl That number hit a new daily high on Sunday, Chief Executive Tarek Mansour said.

According to the company, this sales volume increased by 2,700% year-on-year. The platform allows users to purchase event contracts for politics, pop culture, financial markets and sports results.

“It was an incredible weekend,” Mansour told CNBC.scream box“Tuesday. “Kalshi is the biggest brand not running a Super Bowl ad this year, and the way we do that is with product. “

Mansour said the halftime performer’s “Bad Bunny” opening number was worth more than $100 million, while bets on who would perform with “Bad Bunny” exceeded $45 million.

The platform’s Super Bowl contract hasn’t been smooth sailing, though. Co-Founder Luana Lopez Lara Post on social media During the game, some users experienced delays in recharging due to excessive traffic.

“Your money is safe and on the way, it’s just going to take a little longer to arrive,” she wrote.

Kalshi has been criticized recently, along with other prediction markets, due to skepticism about the industry and concerns about insider trading. Last week, ahead of the Super Bowl, the platform announced efforts to further expand its reach Oversight and enforcement Identify and remove accounts involved in insider trading.

“Insider trading risk is also very real for the stock market,” Mansour said on Tuesday.

“As a financial market regulated by the Commodity Futures Trading Commission, we have the same rules and the same enforcement mechanisms as Nasdaq and the New York Stock Exchange,” he added.

Mansour said that over the past year, the platform has launched 200 investigations and frozen relevant accounts, some of which have been handed over to law enforcement for prosecution.

Disclosure: CNBC and Kalshi have a business relationship that includes a minority investment.