Jimmy Donaldson (commonly known as MrBeast) is the world’s most subscribed YouTuber. His acquisition of financial services application Step marks his company’s entry into the financial technology field and focuses on providing services to young users.

Step is billed as an all-in-one money app for teens and young adults to manage money, build credit and access financial instruments. The app will be operated under the umbrella of Donalson’s company, Beast Industries.

“Growing up, no one taught me how to invest, build credit or manage money. That’s why we joined forces with Step,” MrBeast told his millions of followers on Monday. “I want to give millions of young people the financial foundation I never had. There’s a lot to share soon.”

Beast Industries did not disclose the amount paid for Step. CNBC reached out to the company for comment but did not receive a response from the publication.

Beast Industries has been raising capital over the past year, including the latest Invest US$200 million Coming from Bitmine Immersion Technologies, the largest corporate holder of the cryptocurrency ethereum, the company is chaired by Fundstrat’s Tom Lee.

Step is backed by fintech giant Stripe as well as venture capital firms including Coatue, Collaborative Fund, Crosslink Capital and General Catalyst.

The newly acquired Step was founded in 2018 by fintech veterans CJ MacDonald and Alexey Kalinichenko with a mission to provide financial literacy tools to the next generation.

While Step is not a bank, it has partnered with consumer banking company Evolve Bank & Trust to offer banking services in 2022. The platform also includes the Step Visa Card, an account for saving, spending, transferring and investing with no monthly fees.

Beast Industries said in a press release that Step has more than 7 million users, a technology platform and an in-house fintech team that will complement its large digital audience and philanthropic initiatives.

“This acquisition allows us to meet the needs of our audience and deliver practical, technology-driven solutions that change their financial future for the better,” Jeff Housenbold, CEO of Beast Industries, said in a statement.

Beast Industries’ other ventures include snack brand Feastables, its nonprofit arm Beast Philanthropy and the reality competition series Beast Games on Amazon Prime Video.

These businesses leverage Donaldson’s YouTube brand, which had more than 450 million subscribers and 5 billion monthly cross-channel views as of early 2026.