Ferrari has finally revealed more details about the electric car it is developing with former Apple design chief Jony Ive.
The company unveiled the interior of the EV on Monday and confirmed its official name, Luce, which means “light” in Italian. The reveal marks the second phase of a three-part rollout. Ferrari first showed off the car’s underlying technology in October and plans to debut the exterior in May.
In a press releaseFerrari said it has been working on an all-electric car with Ive for five years. The project is a collaboration between Ferrari and Ive’s creative collective, LoveFrom, which he founded in 2019. after leaving Apple. During his time at Apple, Ive played a major role in designing Apple’s most iconic products, including the iMac, iPod, iPhone, iPad, and Apple Watch.
So it’s not a big surprise that Luce’s interior leans heavily on Ive’s familiar aesthetic. The interior features rounded shapes, aluminum, and glass throughout the cabin. The car also offers a glimpse of what could happen if Apple follows through on its long-rumored EV ambitions. In 2024, it’s official Apple abandoned its car project.

What may come as a surprise is that even though the car is fully electric, Ive adopted tactile controls. While many EVs rely heavily on sprawling touchscreens, the Luce has plenty of physical buttons, levers, and knobs made of aluminum and glass. The aluminum air vents twist and close. A glass gear-shift handle is located on the center console. Ferrari says the glass components are made by Corning, the same company behind the glass used in iPhones.

The car even has a rectangular glass key fob with an e-ink display. When it was inserted into a port next to the central console, next to the gear shift, it turned yellow and started the car.
Meanwhile, the car’s digital displays, including the binnacle behind the steering wheel and a central control panel that can swivel, use Samsung OLED screens.

“If the power source is electricity, why does it follow that the interface will be digital? I think that’s a weird and lazy assumption,” Ive said. Bloomberg said at a media event in San Francisco last week. “I think especially as the power source provides an incredible set of opportunities, we’ve lost some of the things we loved about our old Ferraris.”

Ferrari Luce isn’t the only big project Ive and LoveFrom have. In 2025, Ive’s AI device startup io was acquired by OpenAI for about $6.5 billion. In a LETTERS At the time, Ive and OpenAI CEO Sam Altman wrote that LoveFrom would have “deep design and creative responsibilities across OpenAI.” Now, the company is reportedly on track to unveil its first physical device second half of this year.






